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Xreal

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(Redirected from XREAL)
Xreal
Information
Industry Augmented Reality
Founded January 2017[1]
Founder Chi Xu, Peng Jin; Chinese reports on the 2026 listing application also name Xiao Bing and Wu Kejian as co-founders[2]
Headquarters Beijing, China; global headquarters in Pudong, Shanghai, from October 2025[3]
Notable Personnel Chi Xu (co-founder and CEO); Peng Jin (co-founder); Ralph Jodice (General Manager, North America)[4]
Products Tethered AR glasses (Xreal 1 Pro+, Xreal One Pro, Xreal 1S, Xreal xbx a01+), ROG Xreal R1 (with ASUS), Xreal Aura, Xreal Eye, Xreal Beam Pro, spatial computing accessories
Website https://www.xreal.com


Xreal (stylized XREAL, formerly Nreal) is a Chinese augmented reality company that designs tethered AR glasses and related computing hardware. It was founded in 2017 by Chi Xu, who had worked as a software engineer at Magic Leap after an internship at NVIDIA, and co-founder Peng Jin. The company originated in Beijing and opened a global headquarters in Shanghai's Pudong New Area in October 2025.[5][6][7][3] The company's main products are lightweight glasses that show a large floating virtual screen, driven by a connected phone, PC, handheld or game console over USB-C. In 2023 CNBC noted that the Xreal Air cost US$379, about a tenth of the US$3,500 that Apple planned to charge for its Apple Vision Pro headset.[8]

Xreal's corporate timeline says the company was the number one consumer AR glasses brand worldwide by sales revenue in 2022 according to IDC, and that it held the number one position in global AR glasses sales revenue for four consecutive years from 2022 to 2025 according to iResearch.[6] Its 2026 Hong Kong listing application, as reported by 36Kr, gave its 2025 share of the global AR glasses market, citing iResearch, as 27.0% by revenue and 24.8% by units, with 133,731 pairs sold that year.[9] The company designs its own spatial computing chips: the X1, used in the One series glasses, which Xreal describes as the first custom silicon designed for optical see-through AR glasses, and the X1S, used in Xreal Aura.[10][11]

Google has positioned Xreal as a lead hardware partner for its Android XR platform. Xreal's Aura glasses, first shown as Project Aura at Google I/O in May 2025, went on general order on 28 October 2026 in the United States, Canada, Japan and South Korea, according to Xreal, with shipping expected to begin in mid-November 2026.[12] Google describes them as "the first wired XR glasses powered by Android XR".[13][14] In 2026 Xreal also began selling gaming glasses made with ASUS's Republic of Gamers brand (ROG Xreal R1), introduced the lower-priced "X by XREAL" (xbx) sub-brand, and released the Xreal 1 Pro+.

Reviewed 29 October 2026. Founding, lawsuits, funding, Hong Kong filing figures, Viture dispute, chips, product table and Aura order status checked against the cited Xreal, Google, Road to VR, UploadVR, 36Kr, CNBC and other sources. About review dates.

History

Founding

Chi Xu studied electrical and computer engineering at Zhejiang University and earned a PhD at the University of Minnesota, according to a 2019 profile in Next Reality. He interned at NVIDIA for about five months in 2014 and 2015, then worked at Magic Leap as a software engineer from July 2015 to August 2016.[7][15] Peng Jin, a New York University graduate who has served as managing partner of CEC Capital, told Rest of World that he and Xu first met in 2015, the year Microsoft introduced HoloLens, and that they founded Nreal in 2017 to build consumer AR devices instead of bulky headsets.[16] The company was founded in January 2017; CnEVPost reported in 2022 that its founding team came from companies including Magic Leap, Google, Microsoft, NVIDIA, AMD, Tencent, Lenovo and Xiaomi.[1] Chinese technology outlet Zhidongxi, reporting on the 2026 listing application, named Xu, Xiao Bing and Wu Kejian, all Zhejiang University alumni, as co-founders.[2] Next Reality gave the operating company's Chinese name as Hangzhou Tairuo Technology Co.[7]

Nreal Light and the Magic Leap lawsuit

The company started out as Nreal and showed its first product, the Nreal Light, at CES 2019. Xreal's corporate timeline says the Light won a "Best Startup" award at the show.[6][17] The Light was a tethered pair of mixed reality glasses that overlaid 3D content on the real world. In May 2019 Nreal said it would sell a consumer kit that relied on a USB-C connection to an Android phone with a Snapdragon 855 processor, for about US$500 to a limited number of customers, and a Developer Kit with a separate computing unit and controller from September 2019, starting at US$1,200.[18] By September 2020 the consumer glasses were on sale only in South Korea, bundled with 5G phones.[19] After carrier launches in South Korea, Japan, Germany and Spain, the Light went on sale in the United States on 30 November 2021 through Verizon stores, for 599 US dollars and tied to a list of compatible 5G phones.[20]

In June 2019 Magic Leap sued Nreal and Xu in the United States District Court for the Northern District of California. It alleged that Xu had used its confidential information to found Nreal and that the Nreal Light bore "a striking similarity" to Magic Leap's confidential designs.[15] Nreal moved to dismiss the complaint in December 2019, calling the claims baseless; Xu said the company would "fight Magic Leap's meritless legal claims".[21] In June 2020 a California federal judge dismissed the case because Magic Leap had not given enough detail about the alleged theft. The dismissal was without prejudice, which left Magic Leap free to file again.[22]

The Epic Games trademark dispute and the rename

In 2021, Epic Games sued Nreal, arguing that the "Nreal" name was confusingly close to its Unreal Engine trademark.[23] The two sides reached an out-of-court settlement in April 2022, and the case was dismissed that August; the terms were kept confidential.[23] On 25 May 2023 the company announced that it was rebranding to XREAL. It said the disputes over the Nreal mark had been "resolved amicably" and that the new name would help it stand apart in the AR market. Co-founder Peng Jin said the "X" stood for the goal of expanding reality and creating cross-reality experiences.[24] Alongside the rename, the company introduced the Xreal Beam, an accessory that connected the glasses to phones, consoles, and PCs, and a 3DoF "Spatial Display" mode for the Air glasses.[24]

Display glasses and the One series

The Xreal Air (sold at first as the Nreal Air) moved the company from 6DoF mixed reality glasses to simpler display glasses. Peng Jin told CNBC in mid-2023 that it took about four months to ship 100,000 units worldwide after a mass launch in late August 2022, and that the company sold mainly in the United States, Japan and South Korea, with China accounting for less than a third of sales.[8] On 4 January 2024 Xreal said it had shipped up to 350,000 AR glasses to date and, citing IDC, that it held 51% of the AR market in the third quarter of 2023.[25] The Xreal Air 2 and Xreal Air 2 Pro followed in 2023, then the 6DoF Xreal Air 2 Ultra and the Android-based Xreal Beam Pro in 2024.[26][27]

On 4 December 2024 Xreal announced the Xreal One and Xreal One Pro, the first glasses with its X1 chip, at pre-order prices of US$499 and US$599, together with the detachable Xreal Eye camera.[11] The One Pro reached general availability on 1 July 2025 at US$649; Xreal said in June 2025 that it was completing final deliveries of more than 10,000 pre-orders. Citing IDC's tracker for the fourth quarter of 2024, the company said it had held the top global market share in AR and optical see-through glasses throughout 2024. The Xreal Eye went on pre-order at US$99 at the same time.[4] On 4 January 2026, in Las Vegas, Xreal released the Xreal 1S at US$449, down from US$499 for the original One, along with a 10,000 mAh power hub for handheld consoles called Xreal Neo.[28] The Xreal 1 Pro+ followed on 15 October 2026 at US$599. Road to VR described it as a refresh of the One Pro that keeps its X1 chip, 57 degree field of view and 1920 x 1080 per eye Sony micro-OLED panels, while raising peak brightness from 700 to 1,200 nits.[29]

Android XR, ASUS and the xbx sub-brand

Xreal unveiled Project Aura at Google I/O in May 2025 as the second official Android XR device, with Xreal supplying the hardware and optics, Google the Android XR software and Qualcomm the Snapdragon chipset.[30] In January 2026 Google announced a multiyear extension of the partnership that, in the companies' words, "aligns XREAL's long-term hardware roadmap with the Android XR platform", and Road to VR reported that Google was positioning Xreal as a lead hardware partner for Android XR.[13]

At CES 2026, on 5 January, Xreal announced a strategic partnership with ASUS Republic of Gamers and unveiled the ROG Xreal R1, gaming glasses with a 240 Hz micro-OLED display, Xreal's X1 chip and X-Prism optics.[31] US pre-orders opened on 15 May 2026 at US$850 through Best Buy, with the ROG Control Dock in the box; ROG and Xreal said worldwide shipping was slated to begin on 1 June 2026.[32] The first model of Xreal's "X by XREAL" (xbx) sub-brand, the Xreal xbx a01+, launched in China in May 2026 and went on sale in the United States on 10 July 2026 at US$299.[33][34]

The Aura product name, specifications and a refundable reservation program were announced at Augmented World Expo on 16 June 2026. Xreal then said the price would not exceed US$1,500, and by August 2026 it reported more than 10,000 reservations.[35][36][37] Prices of US$1,279 (12 GB of memory, 256 GB of storage) and US$1,499 (16 GB, 512 GB) followed on 7 October 2026, with pre-orders first limited to reservation holders.[38] General orders opened on 28 October 2026, with launch pricing from US$1,099 through the end of 2026.[14]

Funding and scale

Nreal said in December 2019 that it had raised US$31 million across three funding rounds.[21] A US$40 million Series B led by the video platform Kuaishou followed in September 2020, with iQiyi, GP Capital, CCEIF Fund, GL Ventures and Sequoia Capital China also taking part.[19] A Series C of more than US$100 million, co-led by Nio Capital, Yunfeng Capital and Hongtai Capital, was announced in September 2021, and a US$60 million Series C+ led by Alibaba in March 2022. The company said at the time that it had raised about US$200 million over the previous 12 months.[1] CNBC reported a valuation of US$700 million for the 2021 round.[8]

Xreal raised about 60 million US dollars in a round reported in January 2024, which brought its total funding to 300 million US dollars, and the company said it was now valued at a billion dollars; Chi Xu called the company "the first unicorn in AR glasses". Backers over the company's history have included Alibaba, Nio Capital, Shunwei Capital, Sequoia China, YF Capital, Kuaishou, and the eyewear brand Gentle Monster.[5] In 2025 the state-owned Pudong Venture Capital Group invested CNY 200 million and helped attract Xreal's global headquarters to Pudong, which opened in October 2025 as the base for research and development, operations and ecosystem work.[3] In January 2026 Xu said on Bloomberg Television that Xreal had raised a further US$100 million from supply chain partners and other backers he did not name; Road to VR put the reported valuation at US$1 billion and total outside funding, per Crunchbase, at US$433 million.[39] Xreal's corporate timeline says it set up a dedicated AR optical module factory in Wuxi in 2020.[6]

Hong Kong listing application

Xreal filed an application to list on the Hong Kong Stock Exchange on 1 April 2026, with CICC and Citigroup as joint sponsors.[40][41][9] Its own timeline lists the "HKEX IPO filing" among its 2026 milestones.[6] Figures from the application proof, as reported by Chinese technology media, are below. More than 70% of 2025 revenue came from outside China, including 36.9% from the United States, 14.6% from Japan and 13.8% from Europe. In 2025 the company sold about 111,000 One series glasses, 17,000 Air series glasses and 4,973 units of its Light, Ultra and Aura line.[9][2]

Year Revenue (CNY) Gross margin Net loss (CNY) Adjusted net loss (CNY)
2023 390 million 18.8% 882 million 437 million[2]
2024 394 million 22.1% 708 million 375 million[2]
2025 516 million 35.2% 456 million 250 million[2][9]

Zhidongxi reported that the largest outside shareholders named in the filing included Alibaba's Taobao China Holding (6.68%), Kuaishou's Cosmic Blue (6.66%), Shunwei Capital (4.33%) and Luxshare Precision (1.18%), that the latest round was a Series D in 2024 at a valuation of US$833 million, and that the Wuxi plant had an annual capacity of 216,000 units.[2] The filing also listed three 2026 products: the ROG Xreal R1, Project Aura and "Project Helen", a lower-priced Air series model.[2]

Patent dispute with Viture

In November 2025 a Munich regional court granted Xreal a preliminary injunction against Eden Future HK Limited, an affiliate of rival Viture, restricting the sale of the Viture Pro XR in Germany under a European patent. In January 2026 Xreal's subsidiary Matrixed Reality Technology sued Viture affiliates in the US District Court for the Eastern District of Texas, alleging infringement of US Patent No. 11,988,839 on optical systems for AR glasses by the Viture Pro, Luma Pro and Luma Ultra.[42] Viture said its products do not infringe, said the suit "bears striking resemblance to a patent-troll-style action that targeted XREAL last year", appealed the German injunction and filed a challenge to the patent's validity. It also said the injunction affected only the Viture Pro in Germany.[43]

Technology

Xreal's earlier glasses are built around birdbath optics. A small micro-OLED panel sits inside the frame, and its light is bounced off a curved semi-reflective combiner toward the eye, which forms a bright virtual image that appears to float a few meters in front of the wearer.[44] Because the glasses lean on a connected device for processing and power, they can stay close to the size and weight of ordinary sunglasses while still showing a 1920 x 1080 picture per eye. The trade-off is that the core glasses, on their own, act mostly as a wearable display rather than a self-contained computer.[18][26] The One Pro introduced a flat-prism design that Xreal calls X-Prism, which gives a 57 degree field of view against 50 degrees on the One; the 1 Pro+ and ROG Xreal R1 also use it.[11][31][45] The Air 2 Pro added electrochromic dimming, which changes how much outside light passes through the lenses, and later models such as the 1S, 1 Pro+ and Aura also have it.[26][28][45][46]

The company has pushed in two other directions. To turn the glasses into a standalone system, it built compute accessories: first the Xreal Beam, then the Android-powered Xreal Beam Pro, which runs Xreal's NebulaOS.[24][47] To improve the glasses themselves, it designed the X1 spatial computing chip, which it describes as the first in-house silicon made specifically for optical see-through AR glasses. The X1 handles 3DoF spatial tracking on the device; Xreal states a motion-to-photon latency of about 3 milliseconds at 120Hz, compared with the roughly 20 milliseconds it cites as a previous industry benchmark.[10][11] The X1 is used in the One, One Pro, 1S, 1 Pro+ and ROG Xreal R1.[11][28][31][29] The Aura uses a newer X1S coprocessor in the glasses, which handles computer vision tasks so that camera data does not need to be sent to its compute puck, where Qualcomm's Snapdragon Reality Elite runs Android XR.[36]

Products

Xreal's lineup splits into wearable glasses and the compute accessories that drive them. The glasses range from media-focused models that simply mirror a big screen to the Air 2 Ultra and Aura, which add positional tracking. The Beam and Beam Pro are separate boxes that let the glasses run without a phone. As of October 2026, the products listed in the navigation of Xreal's website are the Xreal 1 Pro+, xbx a01+, Aura, ROG Xreal R1, Xreal 1S, Xreal One Pro, Xreal Eye and Xreal Beam Pro.[46]

Product Year Type Notable specs and notes
Nreal Light 2019 (announced), 2021 (US) Tethered AR glasses First product; 6DoF with outward cameras; shown at CES 2019; sold in the US via Verizon for 599 US dollars from 30 November 2021[17][20]
Nreal Air 2021 (announced) Tethered display glasses Announced 30 September 2021; 3DoF viewer with a 90Hz micro-OLED display; Nreal claimed a virtual screen of up to 201 inches at 6 meters; aimed at video and mobile games[48]
Xreal Air 2022 Tethered display glasses Consumer launch of the Air; 379 US dollars; mass launch in late August 2022[8]
Xreal Air 2 2023 Tethered display glasses Sony 0.55-inch micro-OLED, 1920x1080 per eye, 120Hz, 500 nits; 399 US dollars[26][49]
Xreal Air 2 Pro 2023 Tethered display glasses Air 2 with electrochromic dimming (three modes: transparent, productivity, immersive); 449 US dollars[26][49]
Xreal Air 2 Ultra 2024 Tethered AR glasses (6DoF) Announced 7 January 2024; dual 3D environment sensors for 6DoF; 52-degree FOV, 120Hz; 80 g; 699 US dollars at pre-order; shipping expected from March 2024; NRSDK 2.2 developer kit[27]
Xreal Beam 2023 Compute and streaming accessory Announced May 2023; adds viewing modes and wired or wireless connection to consoles and PCs; 4,870 mAh battery; 119.99 US dollars; global availability from the second half of July 2023[24][50]
Xreal Beam Pro 2024 Android spatial computer Announced at AWE 2024; runs Android 14 with NebulaOS; 6.5-inch touchscreen; dual 50 MP cameras for 3D capture; two USB-C ports; from 200 US dollars (6 GB/128 GB Wi-Fi model)[47]
Xreal One 2024 Tethered AR glasses Announced 4 December 2024; first to use the X1 chip; native 3DoF; 50-degree FOV; 120Hz; 84 g; 499 US dollars[10][11]
Xreal One Pro 2024 (announced), 2025 (general availability) Tethered AR glasses X1 chip; flat-prism (X-Prism) optics for a 57-degree FOV; 120Hz; 87 g; 599 US dollars at pre-order; general availability 1 July 2025 at 649 US dollars[11][4]
Xreal Eye 2025 Camera accessory Detachable 12 MP camera for the One series; adds 6DoF spatial anchoring; 99 US dollars; US pre-orders from 18 June 2025[11][4][28]
Xreal 1S 2026 Tethered AR glasses Released 4 January 2026; X1 chip; 1200p; 52-degree FOV; 700 nits; 82 g; 449 US dollars[28]
ROG Xreal R1 2026 Tethered gaming AR glasses (with ASUS ROG) Announced 5 January 2026 at CES; X1 chip; 1920 x 1080 micro-OLED at up to 240Hz; 57-degree FOV; 91 g; ROG Control Dock included; 850 US dollars; worldwide shipping slated from 1 June 2026[31][32]
Xreal xbx a01+ 2026 Tethered display glasses First model of the "X by XREAL" sub-brand; 50-degree FOV; up to 1,600 nits; 120Hz; 62 g; no camera; 299 US dollars (US, 10 July 2026)[33][34]
Xreal 1 Pro+ 2026 Tethered AR glasses Released 15 October 2026; One Pro refresh with 1,200 nits peak brightness; X1 chip; 57-degree FOV; 599 US dollars[29]
Xreal Aura 2025 (announced as Project Aura), 2026 (orders) Android XR glasses (with Google) Optical see-through glasses with an X1S chip, 70-degree FOV and a tethered compute puck with Snapdragon Reality Elite; under 95 g; orders from 28 October 2026, with shipping expected from mid-November 2026; launch pricing from 1,099 US dollars, standard prices 1,279 and 1,499 US dollars[36][38][14]

Xreal Aura (Project Aura)

Project Aura was announced at Google I/O in May 2025 as a joint effort between Xreal and Google, with Qualcomm supplying the chipset. It is an optical see-through device that runs Google's Android XR platform along with the Gemini assistant, and Auganix reported that Google Play applications run on it.[30][51] Xreal supplies the hardware, including an X1S spatial computing chip and its optics, while the main compute and battery sit in a tethered puck rather than in the glasses.[36] At Google I/O 2026 the companies showed live demos and confirmed a global launch later in 2026, with Xreal saying the glasses are controlled by hands and voice.[51] Xreal described Project Aura as the second official Android XR device; Samsung's Galaxy XR headset, released in October 2025, was the first.[30][13]

At AWE on 16 June 2026 Google and Xreal announced the product as Xreal Aura and opened reservations.[35] UploadVR reported Xreal's figure of a 70 degree diagonal field of view, which Xreal called its widest yet, and that its puck was the first device to use Qualcomm's Snapdragon Reality Elite, after Xreal had earlier said it would use the Snapdragon XR2+ Gen 2.[36] Xreal's product page lists two IPD sizes, five levels of electrochromic dimming, two world-facing tracking cameras for 6DoF spatial anchoring and hand tracking, and a glasses weight of 95 g.[46] General orders opened on 28 October 2026 through Xreal's website in the United States, Canada, Japan and South Korea and through BestBuy.com in the United States, according to Xreal, with shipping expected to begin in mid-November;[12] Google's announcement gave 2 November 2026 as the start of orders in Japan.[14]

See also

References

  1. ↑ 1.0 1.1 1.2 Phate Zhang (2022-03-30). "Nio-backed AR firm Nreal closes $60 million new funding round led by Alibaba". CnEVPost. https://cnevpost.com/2022/03/30/nio-backed-ar-firm-nreal-closes-60-million-new-funding-round-led-by-alibaba. Retrieved 2026-10-29.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 "Lei Jun-Invested Former NVIDIA Employees' Company Aims for IPO as "First AI Glasses Stock"". 36Kr. Zhidongxi. 2026-04-02. https://eu.36kr.com/en/p/3749265138156040. Retrieved 2026-10-29.
  3. ↑ 3.0 3.1 3.2 Yi Xing (2025-10-29). "Chinese AR Glasses Maker Xreal Opens Global HQ in Shanghai". Yicai Global. https://www.yicaiglobal.com/news/chinese-ar-glasses-maker-xreal-opens-global-hq-in-shanghai. Retrieved 2026-10-29.
  4. ↑ 4.0 4.1 4.2 4.3 "XREAL One Pro Begins General Availability as Company Expands AR Glasses Capabilities with Modular Camera". PR Newswire. Xreal. 2025-06-18. https://www.prnewswire.com/news-releases/xreal-one-pro-begins-general-availability-as-company-expands-ar-glasses-capabilities-with-modular-camera-302484585.html. Retrieved 2026-10-29.
  5. ↑ 5.0 5.1 Scott Hayden (2024-01-30). "Chinese AR Startup Xreal Raises $60M in Hopes of Competing with Apple". Road to VR. https://roadtovr.com/xreal-raises-60-million-apple-competitor/. Retrieved 2026-06-14.
  6. ↑ 6.0 6.1 6.2 6.3 6.4 "XREAL - Building Augmented Reality for Everyone". Xreal. https://www.xreal.com/us/about. Retrieved 2026-06-14.
  7. ↑ 7.0 7.1 7.2 Adario Strange (2019-06). "Magic Leap Claims He Stole Augmented Reality Ideas as an Employee, but Who Is Chi Xu, the Founder of Nreal?". Next Reality. https://magic-leap.reality.news/news/magic-leap-claims-he-stole-augmented-reality-ideas-as-employee-but-who-is-chi-xu-founder-nreal-0198921. Retrieved 2026-10-29.
  8. ↑ 8.0 8.1 8.2 8.3 "Before Apple's Vision Pro hits the shelves, lower-priced rival Xreal claims it's near 200k shipments". CNBC. 2023-07-04. https://www.cnbc.com/2023/07/04/before-apple-sells-vision-pro-ar-rival-xreal-sees-shipments-climb.html. Retrieved 2026-06-14.
  9. ↑ 9.0 9.1 9.2 9.3 "AR Glasses XREAL's "No. 1" Dilemma: 27% Market Share but Only 500 Million Yuan in Annual Sales". 36Kr. Guangzhui Intelligence. 2026-04-03. https://eu.36kr.com/en/p/3750612889649669. Retrieved 2026-10-29.
  10. ↑ 10.0 10.1 10.2 "XREAL One Series Launch Global Press Release". Xreal. 2024-12-04. https://us.shop.xreal.com/blogs/news/xreal-one-series-launch-global-press-release. Retrieved 2026-06-14.
  11. ↑ 11.0 11.1 11.2 11.3 11.4 11.5 11.6 11.7 "Introducing XREAL One Series: World's First Cinematic AR Glasses with X1 Independent Spatial Computing Chip". PR Newswire. 2024-12-04. https://www.prnewswire.com/news-releases/introducing-xreal-one-series-worlds-first-cinematic-ar-glasses-with-x1-independent-spatial-computing-chip-for-complete-spatial-screen-control-302322181.html. Retrieved 2026-06-14.
  12. ↑ 12.0 12.1 "XREAL AURA Launches as the First Wired XR Glasses Powered by Android XR". PR Newswire. Xreal. 2026-10-28. https://www.prnewswire.com/news-releases/xreal-aura-launches-as-the-first-wired-xr-glasses-powered-by-android-xr-302921776.html. Retrieved 2026-10-29.
  13. ↑ 13.0 13.1 13.2 Scott Hayden (2026-01-07). "Google Extends Hardware Partnership with XREAL, Positioning AR Glasses Maker as Android XR Leader". Road to VR. https://roadtovr.com/google-hardware-partnership-xreal-android-xr-leader/. Retrieved 2026-10-29.
  14. ↑ 14.0 14.1 14.2 14.3 Shahram Izadi (2026-10-28). "XREAL AURA: Wired XR glasses to watch, work, and play". The Keyword. Google. https://blog.google/products-and-platforms/platforms/android/xreal-aura/. Retrieved 2026-10-29.
  15. ↑ 15.0 15.1 Ian Hamilton (2019-06-18). "Lawsuit Alleges Nreal Founder Copied Ideas After Leaving Magic Leap". UploadVR. https://uploadvr.com/lawsuit-nreal-magic-leap/. Retrieved 2026-10-29.
  16. ↑ Yi-Ling Liu (2023-04-25). "This Chinese startup believes it can take augmented reality glasses mainstream". Rest of World. https://restofworld.org/2023/3-minutes-with-peng-jin/. Retrieved 2026-10-29.
  17. ↑ 17.0 17.1 "The Nreal Light Brings Mixed Reality To Portable Sunglasses At CES 2019". Digital Trends. 2019-01-08. https://www.digitaltrends.com/wearables/nreal-product-impressions-ces-2019/. Retrieved 2026-06-14.
  18. ↑ 18.0 18.1 Nathaniel Mott (2019-06-03). "Nreal Light MR Headset Ships This Year for $499". Tom's Hardware. https://www.tomshardware.com/news/nreal-light-mr-headset-release-date-price,39562.html. Retrieved 2026-10-29.
  19. ↑ 19.0 19.1 Scott Hayden (2020-09-04). "AR Glasses Startup Nreal Secures $40M in Series B Financing". Road to VR. https://roadtovr.com/ar-glasses-startup-nreal-secures-40m-series-b-financing/. Retrieved 2026-10-29.
  20. ↑ 20.0 20.1 Scott Hayden (2021-11-30). "Nreal Launches $600 'Light' AR Glasses in United States via Verizon". Road to VR. https://roadtovr.com/nreal-light-ar-verizon-usa-release/. Retrieved 2026-06-14.
  21. ↑ 21.0 21.1 "Nreal Seeks Dismissal of Magic Leap Lawsuit". Business Wire. Nreal. 2019-12-18. https://www.businesswirechina.com/en/news/42368.html. Retrieved 2026-10-29.
  22. ↑ Matthew Wilson (2020-06-22). "Magic Leap lawsuit against Nreal dismissed". KitGuru. https://www.kitguru.net/?p=473097. Retrieved 2026-10-29.
  23. ↑ 23.0 23.1 Josef Erl (2023-05-16). "Legal dispute with Epic: Will Nreal become Xreal?". MIXED. https://mixed-news.com/en/legal-dispute-with-epic-will-nreal-become-xreal/. Retrieved 2026-06-14.
  24. ↑ 24.0 24.1 24.2 24.3 "Nreal rebrands as XREAL and expands its ecosystem". The Ghost Howls. 2023-05-25. https://skarredghost.com/2023/05/25/nreal-rebrands-as-xreal/. Retrieved 2026-06-14.
  25. ↑ "XREAL Ships Industry-Leading 350,000 AR Glasses, Takes 51% of Worldwide AR Market in Q3 2023". PR Newswire. Xreal. 2024-01-04. https://prnewswire.co.uk/news-releases/xreal-ships-industry-leading-350-000-ar-glasses-takes-51-of-worldwide-ar-market-in-q3-2023--302026082.html. Retrieved 2026-10-29.
  26. ↑ 26.0 26.1 26.2 26.3 26.4 "XREAL Air 2 and Air 2 Pro AR glasses announced for gaming, movies and more". Neowin. https://www.neowin.net/news/xreal-air-2-and-air-2-pro-ar-glasses-announced-for-gaming-movies-and-more/. Retrieved 2026-06-14.
  27. ↑ 27.0 27.1 "XREAL Announces XREAL Air 2 Ultra AR Glasses". PR Newswire. 2024-01-07. https://www.prnewswire.com/news-releases/xreal-jump-starts-the-future-of-affordable-full-featured-spatial-computing-announces-xreal-air-2-ultra-ar-glasses-302027771.html. Retrieved 2026-06-14.
  28. ↑ 28.0 28.1 28.2 28.3 28.4 "XREAL Expands Its Dominant One Series AR Ecosystem with New 1S Glasses Boasting 1200p Optics and Neo Power Hub". PR Newswire. Xreal. 2026-01-04. https://www.prnewswire.com/news-releases/xreal-expands-its-dominant-one-series-ar-ecosystem-with-new-1s-glasses-boasting-1200p-optics-and-neo-power-hub-302651929.html. Retrieved 2026-10-29.
  29. ↑ 29.0 29.1 29.2 Scott Hayden (2026-10-15). "XREAL Announces '1 Pro+' Flagship AR Glasses, Now Available & Priced at $599". Road to VR. https://roadtovr.com/xreal-1-pro-plus-release-date-price/. Retrieved 2026-10-29.
  30. ↑ 30.0 30.1 30.2 "XREAL Unveils 'Project Aura' at Google I/O - An Optical See-Through XR Device for Android XR". AAP. Xreal via PR Newswire. 2025-05-20. https://www.aap.com.au/aapreleases/cision20250520ae90244. Retrieved 2026-10-29.
  31. ↑ 31.0 31.1 31.2 31.3 "XREAL Announces Strategic Partnership with ASUS Republic of Gamers, Unveils ROG XREAL R1 AR Gaming Glasses". Xreal. 2026-01-05. https://www.xreal.com/blog/rog-xreal-r1-ar-gaming-glasses-announce-en. Retrieved 2026-10-29.
  32. ↑ 32.0 32.1 Scott Hayden (2026-05-15). "'ROG XREAL R1' Pre-orders Now Live, 240Hz MicroOLED Gaming Glasses Priced at $850". Road to VR. https://roadtovr.com/rog-xreal-r1-pre-orders-now-live-240hz-microoled-gaming-glasses-priced-at-850/. Retrieved 2026-10-29.
  33. ↑ 33.0 33.1 Scott Hayden (2026-07-10). "XREAL's First Budget AR Glasses Go on Sale Internationally, Priced at $300". Road to VR. https://roadtovr.com/xreals-budget-ar-glasses-price-release-date/. Retrieved 2026-10-29.
  34. ↑ 34.0 34.1 "XREAL Opens U.S. Sales of X By XREAL a01+, Bringing Big-Screen AR Glasses to More People for $299". PR Newswire. Xreal. 2026-07-10. https://www.prnewswire.com/news-releases/xreal-opens-us-sales-of-x-by-xreal-a01-bringing-big-screen-ar-glasses-to-more-people-for-299-302822423.html. Retrieved 2026-10-29.
  35. ↑ 35.0 35.1 "XREAL AURA and more Android XR news from AWE 2026". The Keyword. Google. 2026-06-16. https://blog.google/innovation-and-ai/technology/xr-ar/awe-2026/. Retrieved 2026-10-29.
  36. ↑ 36.0 36.1 36.2 36.3 36.4 David Heaney (2026-06-16). "Xreal Aura Ships This Fall, With Snapdragon Reality Elite In Its Puck". UploadVR. https://www.uploadvr.com/xreal-aura-ships-this-fall-with-snapdragon-reality-elite-in-its-puck/. Retrieved 2026-10-29.
  37. ↑ Scott Hayden (2026-08-20). "XREAL AURA Surpasses 10,000 Unit Reservations Ahead of Launch This Fall". Road to VR. https://www.roadtovr.com/first-android-ar-glasses-xreal-aura-10k-reservations/. Retrieved 2026-10-29.
  38. ↑ 38.0 38.1 Mariella Moon (2026-10-07). "Xreal's Aura Android XR smartglasses will cost you at least $1,279". Engadget. https://www.engadget.com/2279737/xreals-aura-android-xr-smartglasses-will-cost-you-at-least-1279/. Retrieved 2026-10-29.
  39. ↑ Scott Hayden (2026-01-12). "Google's Leading AR Glasses Partner XREAL Raises $100M". Road to VR. https://roadtovr.com/google-android-xr-xreal-raises-100m-2026/. Retrieved 2026-10-29.
  40. ↑ "China's AR Glasses Startup XREAL Submits IPO Application in Hong Kong". TMTPost. 2026-04-02. https://en.tmtpost.com/news/7939330. Retrieved 2026-10-29.
  41. ↑ Christopher Carey (2026-04-10). "XREAL Files for Hong Kong IPO as Smart Glasses Race Intensifies". UC Today. https://www.uctoday.com/devices-workspace-tech/xreal-files-for-hong-kong-ipo-as-smart-glasses-race-intensifies/. Retrieved 2026-10-29.
  42. ↑ Scott Hayden (2026-01-16). "Google's Leading AR Glasses Partner XREAL Files Patent Lawsuit Against VITURE". Road to VR. https://roadtovr.com/google-ar-xreal-patent-lawsuit-viture/. Retrieved 2026-10-29.
  43. ↑ Scott Hayden (2026-01-20). "VITURE Calls XREAL Lawsuit "patent-troll-style" in Escalating AR Glasses IP Battle". Road to VR. https://roadtovr.com/?p=223850. Retrieved 2026-10-29.
  44. ↑ "Birdbath optical module, Micro OLED display, AR Glasses". Micro-OLED-Display. https://www.micro-oled-display.com/product/Birdbath-optics-AR-glasses-module.html. Retrieved 2026-06-14.
  45. ↑ 45.0 45.1 "XREAL 1 Pro+ - The XREAL Experience, Taken Further". Xreal. https://www.xreal.com/1-pro-plus. Retrieved 2026-10-29.
  46. ↑ 46.0 46.1 46.2 "XREAL AURA - It Feels Like Tomorrow". Xreal. https://www.xreal.com/aura. Retrieved 2026-10-29.
  47. ↑ 47.0 47.1 "Xreal's Android-powered Beam Pro goes global, costs just $200". GSMArena. https://www.gsmarena.com/xreals_androidpowered_beam_pro_goes_global_costs_just_200-news-63334.php. Retrieved 2026-06-14.
  48. ↑ "Nreal announces Nreal Air AR glasses". The Ghost Howls. 2021-09-30. https://skarredghost.com/2021/09/30/nreal-air-ar-glasses-launch-specs/. Retrieved 2026-06-14.
  49. ↑ 49.0 49.1 "Xreal Air 2: Release, price, resolution - all you need to know". MIXED. 2023-10-26. https://mixed-news.com/en/xreal-air-2-info-guide/. Retrieved 2026-10-29.
  50. ↑ "XREAL Beam review, 3 new modes and great connectivity for your XREAL Air glasses". The Gadgeteer. 2023-10-07. https://the-gadgeteer.com/2023/10/07/xreal-beam-review-3-new-modes-and-great-connectivity-for-your-xreal-air-glasses/. Retrieved 2026-06-14.
  51. ↑ 51.0 51.1 "XREAL and Google Demo Project Aura XR Glasses Ahead of 2026 Global Launch". Auganix. 2026-05-22. https://www.auganix.org/ar-news-xreal-project-aura-google-io/. Retrieved 2026-06-14.
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