Viture
| Viture | |
|---|---|
| Information | |
| Type | Private |
| Industry | Extended reality, augmented reality |
| Founded | 2021 |
| Founder | Gonglue Jiang (David Jiang) |
| Headquarters | San Francisco, California, United States |
| Notable Personnel | Gonglue Jiang (founder and CEO) |
| Products | Tethered XR/AR display glasses, XR accessories |
| Website | https://www.viture.com |
Viture (stylized VITURE) is an extended reality company that designs lightweight tethered display glasses for gaming, productivity, and media. The company was founded in 2021 by Gonglue Jiang, who also uses the English name David Jiang, and is headquartered in San Francisco, California, with operations in China.[1][2] Its products are augmented reality style glasses that plug into a phone, PC, console, or handheld over USB-C and show a large floating virtual screen, in the same media-and-productivity category as rival Xreal rather than full standalone mixed reality.[3]
Viture's first product, the Viture One, launched in 2022 and was named to Time magazine's Best Inventions of 2022 in the consumer AR and VR category.[4] By the company's own accounting, citing market research firm IDC, Viture ranked number one in extended reality glasses shipments in the United States and held more than half of the U.S. market beginning in the fourth quarter of 2024.[2] It raised more than 200 million US dollars across two rounds between September 2025 and February 2026, the second of which was led by Legend Capital, an investment arm affiliated with Lenovo.[2][5]
History
Founder Gonglue Jiang studied human-computer interaction and design in China before continuing in the field at the Harvard University Graduate School of Design, and he worked at Google headquarters, where he contributed to the design and development of Google Glass.[1] He returned to China and founded Viture in 2021.[1]
The Viture One reached the public through a crowdfunding campaign on Kickstarter in May 2022, raising about 3.1 million US dollars in roughly a month.[1] Units began shipping to backers in early 2023, and the glasses went on to become a best seller in the wearables category on Amazon.[1] Alongside the Time recognition, the One was a CES 2023 Innovation Awards honoree and won a Fast Company Innovation by Design award.[6]
Funding
Viture raised a 10 million US dollar Series A round in October 2022, led by BAI Capital with participation from Verity Ventures, to fund mass production of its glasses.[7] In September 2025 the company closed a 100 million US dollar Series B round to support global retail expansion, enterprise deployments, and its AI-powered XR ecosystem; backers from earlier rounds included Singtel Innov8, BlueRun Ventures, BAI Capital, and Verity Ventures.[8] A second 100 million US dollar round followed in February 2026, led by Legend Capital and joined by returning investor Bertelsmann Group, taking total capital raised in under six months past 200 million US dollars.[2][5] Reported cumulative funding stood at roughly 220 million US dollars.[5]
Technology
Viture's glasses are built around birdbath optics. A small Micro-OLED panel sits in the temple, and its light is bounced off a curved semi-reflective combiner toward the eye, producing a bright virtual image that appears to float several feet in front of the wearer.[3][9] Because the glasses lean on a connected device for processing and power, they stay close to the size and weight of ordinary sunglasses while still showing a sharp 1080p or 1200p per-eye picture.[3][9] A signature feature across the lineup is electrochromic dimming: a layer in the lens darkens at the press of a button (later models add multiple levels and automatic transparency) so the same glasses can switch between a see-through view and a cinema-like dark background.[3][9] The glasses also include built-in Sony micro-OLED panels on several models, Harman-tuned speakers, and dials for myopia adjustment so many users can wear them without separate prescription lenses.[3]
Beyond the glasses, Viture sells accessories that extend their use, including a Pro Mobile Dock aimed at handheld gaming on devices such as the Nintendo Switch 2, controllers made with 8BitDo, and SpaceWalker software for arranging multiple virtual screens. It also offers an AI-powered feature that converts 2D video to 3D.[8]
Products
Viture's catalog is built around tethered display glasses, with each generation increasing resolution, field of view, and brightness. The first generation was the Viture One, followed by the Pro, the third-generation Luma series, and the flagship Beast.
| Product | Year | Type | Notable specs and notes |
|---|---|---|---|
| Viture One | 2022 (announced), 2023 (ship) | Tethered display glasses | First product; Micro-OLED birdbath optics; 1920x1080 per eye; 60Hz; ~43-degree field of view; up to a 120-inch virtual screen; electrochromic dimming; myopia adjustment[9][4] |
| Viture One / One Lite | 2023 | Tethered display glasses | Lite is a lower-cost variant; main differences are connectivity and that the Lite uses non-dimmable outer lenses[10] |
| Viture Pro | 2024 | Tethered display glasses | Released early September 2024; 1920x1080 per eye; 120Hz; up to a 135-inch virtual screen; 4000 nits peak; 46-degree field of view; 77 g; enhanced electrochromic film; 459 US dollars[3] |
| Viture Luma | 2025 | Tethered display glasses | Third-generation Luma series; 1920x1200 per eye; 120Hz[8][11] |
| Viture Luma Pro | 2025 | Tethered display glasses | Introduced July 9, 2025; 1920x1200 per eye; 120Hz; two frame sizes; adjustable focus to -4.0 diopters; first XR glasses with customizable RGB lighting; 499 US dollars launch price[8][11] |
| Viture Luma Ultra | 2025 | Tethered AR glasses (6DoF) | Prosumer model; 1920x1200 per eye; 120Hz; 52-degree field of view; triple-camera system for 6DoF and hand gesture control; aimed at enterprise use; 599 US dollars[8][11] |
| Viture Beast | 2026 | Tethered display glasses | Announced January 6, 2026; Sony 0.68-inch Micro-OLED panel; 58-degree field of view; up to a 174-inch virtual screen; 1250 nits peak; 9-plus level electrochromic dimming; VisionPair 3DoF tracking; magnesium-aluminum alloy frame[12] |
| Luma Cyber | 2025 | Limited-edition display glasses | Cyberpunk 2077 collaboration with CD Projekt Red[5] |
Market position and legal disputes
Viture pursues a display-first strategy, positioning its glasses as a wearable screen at roughly one-tenth to one-sixth the price of a full mixed reality headset such as the Apple Vision Pro.[3][10] The company expanded its U.S. retail presence in 2025 and 2026, including walk-up XR demo placements at Best Buy.[2][5]
The company has been in a patent dispute with rival Xreal. On November 13, 2025, the Munich Regional Court in Germany granted Xreal a preliminary injunction restricting the sale, offering, and import of the Viture Pro XR in Germany.[13] In January 2026, an Xreal subsidiary filed a patent infringement suit in the U.S. District Court for the Eastern District of Texas, asserting U.S. Patent No. 11,988,839 (issued May 2024, from a 2018 application) and naming the Viture Pro, Luma Pro, and Luma Ultra.[13] Viture disputed the case publicly, characterizing the patent as "weak and questionable," and said it was appealing the German injunction.[14]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "Gonglue JIANG: Harvard Graduate, Ex-Googler and Founder of Smart Glasses, Surpassing Ray-Ban and Meta on Amazon Best-Seller List". https://zpotentials.substack.com/p/z-potentials-gonglue-jiang-harvard.
- ↑ 2.0 2.1 2.2 2.3 2.4 "VITURE Starts 2026 Strong with Another $100M Raise, Surpassing $200M in Six Months". February 26, 2026. https://www.prnewswire.com/news-releases/viture-starts-2026-strong-with-another-100m-raise-surpassing-200m-in-six-months-302698125.html.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "Viture Pro XR Glasses review: a good step for AR/VR". October 1, 2024. https://appleinsider.com/articles/24/10/01/viture-pro-xr-glasses-review-a-good-step-for-arvr.
- ↑ 4.0 4.1 "Viture One XR Glasses: The Best Inventions of 2022". 2022. https://time.com/collections/best-inventions-2022/6225478/viture-one-xr-glasses/.
- ↑ 5.0 5.1 5.2 5.3 5.4 "XR Glasses Maker VITURE Raises Another $100M, Marking $200M Raised in Less Than 6 Months". February 2026. https://www.roadtovr.com/xr-glasse-viture-100m-financing-2026/.
- ↑ "VITURE One glasses now going out to backers". https://www.gamingnexus.com/News/57948/VITURE-One-glasses-now-going-out-to-backers/.
- ↑ "Tech Start-up Viture Announces $10M Series A Funding Round For Its XR Glasses". https://www.beyondgames.biz/27606/tech-start-up-viture-announces-10m-series-a-funding-round-for-its-xr-glasses/.
- ↑ 8.0 8.1 8.2 8.3 8.4 "VITURE Secures $100M Series B Funding to Lead the Future of XR". https://www.auganix.org/ar-news-viture-series-b-100m/.
- ↑ 9.0 9.1 9.2 9.3 "Viture One review: The most capable AR glasses so far". https://www.xda-developers.com/viture-one-review/.
- ↑ 10.0 10.1 "VITURE One XR glasses review: good versatility with accessory limits". June 7, 2024. https://appleinsider.com/articles/24/06/07/viture-one-xr-glasses-review-good-versatility-with-accessory-limits.
- ↑ 11.0 11.1 11.2 "Viture reaches $200 million in funding, focuses on global expansion, next-gen products in 2026". https://www.androidcentral.com/wearables/viture-reaches-usd200-million-in-funding-focuses-on-global-expansion-next-gen-products-in-2026.
- ↑ "VITURE Introduces The Beast, Its New Flagship XR Glasses Redefining Clarity and Ultra-Wide Immersion". January 6, 2026. https://finance.yahoo.com/news/viture-introduces-beast-flagship-xr-140000498.html.
- ↑ 13.0 13.1 "Google's Leading AR Glasses Partner XREAL Files Patent Lawsuit Against VITURE". January 16, 2026. https://www.roadtovr.com/google-ar-xreal-patent-lawsuit-viture/.
- ↑ "Viture fires back at Xreal lawsuit, calling it 'weak and questionable'". https://www.tomsguide.com/computing/smart-glasses/viture-fires-back-at-xreal-lawsuit-calling-it-weak-and-questionable.