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Jade Bird Display

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Jade Bird Display
Information
Industry MicroLED microdisplays
Founded 2015
Founder Qiming Li
Headquarters Pudong New Area, Shanghai, China
Notable Personnel Qiming Li (founder and CEO)
Products MicroLED microdisplays, polychrome and monochrome projectors, optical modules, development kits, ARTCs waveguide correction
Website https://www.jb-display.com


Jade Bird Display, which does business as JBD, is a Chinese maker of MicroLED microdisplays and the small projectors built from them, which it sells mainly for smart glasses and augmented reality glasses that use waveguide optics. The company was founded in 2015 and is based in Shanghai; its Chinese operating company is 上海显耀显示科技股份有限公司.[1][2][3] A 2025 interim report from one of its investors, China Merchants China Direct Investments, names the company Jade Bird Display (Shanghai) Limited and states that it was established in Shanghai in October 2015.[3] Press releases from mid-2026 describe JBD as "the brand name of Hue Inc."[4][5]

In October 2020 JBD announced that it was moving into production of a 0.13-inch, 640x480 monochrome microLED panel with a 4 micrometre pixel pitch; the panel won the Society for Information Display's 2023 "Display of the Year" award.[6][7] Panels and projectors from the company are used in consumer glasses including the Vuzix Z100, Even Realities G1, Rokid Glasses, INMO GO2 and RayNeo X3 Pro.[8][9][10][11] JBD said that by the end of 2025 its microdisplays had been integrated into nearly 50 smart glasses models.[12]

Reviewed 29 September 2026. Checked every claim, date, spec and quote against the cited JBD releases, CMCDI 2025 interim report, Kopin release, KGOnTech, TrendForce, Display Daily, LEDinside, EqualOcean, Insight Media and PR Newswire pages. About review dates.

History

Founding and first production

Qiming Li is JBD's founder and chief executive.[13][4] The company describes its in-house work as covering MOCVD material growth, microLED manufacturing, packaging, testing and drive hardware and software design.[1] For red emitters it has used AlGaInP since its founding, according to a 2023 company statement.[14]

Display analyst Karl Guttag reported that JBD announced on 12 October 2020 that it was beginning production of its 0.13-inch 640x480 single-colour microdisplays, which had 4 micrometre pixels and integrated microlenses over each pixel.[7] JBD itself dates mass production of this 4 micrometre series to 2021.[15]

Early partnerships

In January 2021 JBD signed two multi-year agreements with American companies. Kopin entered a multi-year collaboration under which JBD would supply LED wafers and hybrid bonding services for Kopin-designed silicon backplanes, to produce monolithic 2048x2048 monochrome LED microdisplays of about 1 inch diagonal.[13] Vuzix announced a multi-year agreement to co-develop and cross-supply display engines that paired JBD microLED panels with Vuzix waveguides and projector optics, with both companies free to sell the combined solutions.[16]

Waveguide maker WaveOptics announced a strategic partnership with JBD in August 2021; its "Leopard" development kit combined the 0.13-inch green panel with WaveOptics' Katana waveguide for a 27-degree field of view.[7] JBD later announced partnerships with tooz technologies (January 2022), which paired a colour JBD display engine with tooz's curved prescription waveguide, and with Dispelix (July 2022) for a family of AR glasses reference designs.[17][18]

Funding and capacity

JBD completed a Series A2 round in November 2021 and then began building its first plant.[19] In July 2022 it said part of the new factory's main building was complete, and that the plant would expand capacity beyond its existing pilot fab.[20] The company gave the plant's planned annual capacity as 120 million microLED displays.[21]

The next round, announced in August 2022, was led by Lightspeed China Partners and Eight Roads. JBD described the amount as the equivalent of tens of millions of US dollars; EqualOcean reported it as a Series A3 of hundreds of millions of yuan, with Co-win Ventures and Panel Capital also taking part.[19][22] JBD reported a Pre-B round in 2024.[9] On 31 March 2025, China Merchants China Direct Investments agreed to invest RMB 30 million for a 0.449 percent stake and paid on 26 May 2025; its interim report adds that JBD completed a further equity financing in August 2025.[3] JBD's own review of 2025 describes that August round as a Series B1 raising hundreds of millions of yuan, followed in October 2025 by a Series B2 of more than RMB 1 billion.[12]

In May 2026 JBD said it had upgraded its microdisplay production architecture from 4-inch wafers to a 12-inch reconstituted wafer platform.[23] Epitaxial wafers are diced, sorted, and placed onto a 12-inch carrier for bonding to 12-inch silicon backplanes; the company reported wafer-reconstitution yield above 98 percent on its pilot line and said it was transferring the process to volume production.[23] Its contact page lists sites in Pudong New Area, Shanghai, and in Hefei, Anhui Province.[24]

Products

JBD sells bare microdisplay panels as well as projectors; for the Roadrunner platform announced in 2025 it said it would prioritise shipments of complete polychrome projectors.[15] Its full-colour Hummingbird projectors combine three single-colour panels (red, green and blue) through an X-cube prism, a common optical engine design for microLED.[25][26][27] All figures in the table are manufacturer specifications.

Product Announced Type Stated specifications
0.13-inch AmµLED microdisplay 2020 (production announced) Monochrome panel 640x480; 4 µm pixel pitch; 6,350 PPI; red 0.75 million, green 5 million and blue 1.0 million nits (2023 figures); SID 2023 Display of the Year[7][28][6]
Hummingbird May 2023 Polychrome projector 0.4 cc; 1.0 g; 3-5 lumens; 30-degree standard field of view; 8-bit colour; 260 mW typical; 1,800 nits with a waveguide[28][29]
Phoenix 2022 (development), 2023 (prototypes) Monolithic RGB panel Red, green and blue emitters stacked in one 5 µm colour pixel; white-balanced brightness of 2 million nits reported in December 2024[21][25][30]
Hummingbird I optical module September 2024 Polychrome optical module 6,000 nits through a diffractive waveguide; up to 6 lumens[31]
Hummingbird Mini II 2024 Monochrome projector 0.15 cc; used in Rokid Glasses and INMO GO2[9][32][33]
Hummingbird II September 2025 Polychrome projector 0.1-inch microdisplay; 0.2 cm3; 0.5 g; 25-degree field of view; 3 lumens; 10-bit colour; as low as 50 mW; CES Innovation Awards 2026 honoree[27]
Roadrunner I December 2025 Polychrome projector 2.5 µm pixel pitch (10,160 PPI); 640x480; 25-degree field of view; 32 PPD; 480 Hz; 0.2 cc; 0.5 g; 3.2 lumens; 90 mW typical[34]
Griffin I March 2026 Automotive projection panel 0.25-inch display area; up to 500 lumens; samples expected mid-2026[35]
Roadrunner II June 2026 Polychrome projector 0.1-inch panel; 800x600; 30-degree field of view; 33.3 PPD; 6 lumens; up to 6,000 nits with a 30-degree diffractive waveguide; 98 mW typical; 0.18 cc[4][36]

The Phoenix line is JBD's attempt at a single-panel full-colour display. When it announced prototype shipments in August 2023, the company said Phoenix was meant for waveguides with fields of view above 50 degrees and that the three emitters in each pixel were stacked vertically, with a total stack under 5 µm thick.[25] At the start of 2025 JBD said the first custom Phoenix products were on track for mass production in the third quarter of that year.[9]

The Roadrunner platform, announced in October 2025, cut the pixel pitch from the 4 µm of the Hummingbird series to 2.5 µm and moved the backplane to a 22 nm silicon process, which JBD says caps backplane power at 18 mW.[15] With Roadrunner II, JBD also introduced a development kit for monocular full-colour AR glasses.[4]

Image correction

Diffractive waveguides spread brightness and colour unevenly across the image. In April 2024 JBD introduced ARTCs, a waveguide test and correction system made up of measurement equipment, correction algorithms and projector-side processing; the company claims it raises global brightness uniformity from under 40 percent to over 80 percent and lowers colour difference from above 0.1 to 0.02 ΔE.[37] Karl Guttag, who evaluated a compensation demo loaned by JBD, wrote that the method tries to correct both microLED variation and colour variation across the waveguide, and that JBD's correction was "based on binocular fusion", averaging the left and right eye views.[8] In May 2025 JBD also said it had cut the number of defective pixels allowed per panel from up to 100 to no more than three.[38]

XR work

JBD markets its displays mainly for AR and AI smart glasses.[1] Karl Guttag listed the TCL RayNeo X2, Vuzix Z100, LAWK Meta Lens, MyVu, INMO Go, Oppo and Even Realities G1 among the glasses using JBD microLEDs in November 2024.[8] JBD's own year-end summary for 2024 named DreamSmart's StarV Air2, Rokid Glasses, INMO GO2, Vuzix Z100 and OPPO Air Glass 3, and said more than 30 announced smart glasses used its displays.[9] For 2025 it added Alibaba's Quark AI Glasses, INMO GO3, LLVision Leion Hey2 and Xuanjing M5.[12]

The RayNeo X3 Pro, unveiled in May 2025, pairs binocular full-colour microLED displays with an etched waveguide, and JBD's ARTCs correction equipment was installed on RayNeo's production line.[11][39] In September 2025 JBD, RayNeo and Applied Materials described the result as a three-way collaboration that replaced multilayer nanoimprinted waveguides with a single-layer etched waveguide plus system-level image correction.[40]

Analysts have linked JBD to Meta's Orion prototype glasses, shown in September 2024. Market research firm TrendForce wrote that Orion combined a silicon carbide waveguide with "JBD's three-panel full-color LEDoS technology" for a 70-degree field of view.[41] Guttag concluded that JBD was "most likely" making Orion's microLEDs, noting that Meta said it had "designed" them in the way Apple designed the Sony-made micro-OLEDs in its headset, and that there were "no other likely suspects".[8]

Outside glasses, JBD has worked since 2024 with XPANCEO on a microLED display for smart contact lenses. In July 2026 the two companies announced a second phase to co-develop a low-power microLED microdisplay architecture for a display expected to measure fractions of a millimetre in diameter.[42][5] The company has also applied its panels to non-XR products: a microLED printhead module launched in February 2025 and the Griffin automotive projection platform in 2026.[3][35]

See also

References

  1. ↑ 1.0 1.1 1.2 "About Us". JBD. https://www.jb-display.com/about.html. Retrieved 2026-09-29.
  2. ↑ "关于我们". JBD. https://www.jb-display.com.cn/about.html. Retrieved 2026-09-29.
  3. ↑ 3.0 3.1 3.2 3.3 "Interim Report 2025". China Merchants China Direct Investments Limited. 2025-08-28. https://doc.irasia.com/listco/hk/cmcdi/interim/2025/intrep.pdf. Retrieved 2026-09-29.
  4. ↑ 4.0 4.1 4.2 4.3 "JBD Launches Roadrunner II Polychrome MicroLED Projector Based on Its 2.5 um Pixel-Pitch Platform". JBD. 2026-06-17. https://www.jb-display.com/newsdetails/88.html. Retrieved 2026-09-29.
  5. ↑ 5.0 5.1 "JBD and XPANCEO Collaborate on Custom MicroLED Microdisplay Architecture for Smart Contact Lenses". JBD. 2026-07-07. https://www.jb-display.com/newsdetails/89.html. Retrieved 2026-09-29.
  6. ↑ 6.0 6.1 "Society for Information Display Unveils 2023 Display Industry Award Winners". LEDinside. 2023-05-15. https://ledinside.com/news/2023/5/2023_05_15_03. Retrieved 2026-09-29.
  7. ↑ 7.0 7.1 7.2 7.3 Karl Guttag (2021-08-25). "News: WaveOptics & Jade Bird Display MicroLED Partnership". KGOnTech. https://kguttag.com/2021/08/25/news-waveoptics-jade-bird-display-microled-partnership/. Retrieved 2026-09-29.
  8. ↑ 8.0 8.1 8.2 8.3 Karl Guttag (2024-11-20). "Jade Bird Display's MicroLED Compensation". KGOnTech. https://kguttag.com/2024/11/20/jade-bird-displays-microled-compensation/. Retrieved 2026-09-29.
  9. ↑ 9.0 9.1 9.2 9.3 9.4 "JBD cemented its MicroLED leadership in 2024 through breakthrough technologies and expanded market presence". JBD. 2025-01-01. https://www.jb-display.com/newsdetails/73.html. Retrieved 2026-09-29.
  10. ↑ Karl Guttag (2024-08-18). "Even Realities G1: Minimalist AR Glasses with Integrated Prescription Lenses". KGOnTech. https://kguttag.com/2024/08/18/even-realities-g1-minimalist-ar-glasses-with-integrated-prescription-lenses/. Retrieved 2026-09-29.
  11. ↑ 11.0 11.1 "Full-Color MicroLED Raises the Bar for Visual Fidelity - RayNeo X3 Pro Officially Unveiled". JBD. 2025-05-27. https://www.jb-display.com/newsdetails/78.html. Retrieved 2026-09-29.
  12. ↑ 12.0 12.1 12.2 "2026: Rising at Dawn, Forging a New Path". JBD. 2026-01-01. https://www.jb-display.com/newsdetails/85.html. Retrieved 2026-09-29.
  13. ↑ 13.0 13.1 "Kopin Corporation Enters Agreement with Jade Bird Display for 2K x 2K Monochrome LED Microdisplay Development". Kopin. 2021-01-07. https://www.kopin.com/press-releases/kopin-corporation-enters-agreement-with-jade-bird-display-for-2k-x-2k-monochrome-led-microdisplay-development/. Retrieved 2026-09-29.
  14. ↑ "JBD Red MicroLEDs Microdisplay Brightness Surpass 1 Million Nits". JBD. 2023-10-09. https://www.jb-display.com/newsdetails/53.html. Retrieved 2026-09-29.
  15. ↑ 15.0 15.1 15.2 "JBD Launches the "Roadrunner" Platform: MicroLED Microdisplays with 2.5-um Pixel Pitch". JBD. 2025-10-15. https://www.jb-display.com/newsdetails/82.html. Retrieved 2026-09-29.
  16. ↑ "Vuzix Confirms that it has Entered into a Joint Manufacturing and Supply Agreement with Jade Bird Display for MicroLED Based Display Engine and Waveguide Products". JBD. 2021-01-11. https://www.jb-display.com/newsdetails/65.html. Retrieved 2026-09-29.
  17. ↑ "JBD and tooz Enter Partnership for a New Generation of Smart Glasses with Prescription and Full Color Virtual Screens". JBD. 2022-01-20. https://www.jb-display.com/newsdetails/64.html. Retrieved 2026-09-29.
  18. ↑ "Dispelix Announces R&D Partnership with Advanced MicroLED Manufacturer JBD for Multiple, Next-Generation AR Glasses Reference Designs". JBD. 2022-07-07. https://www.jb-display.com/newsdetails/61.html. Retrieved 2026-09-29.
  19. ↑ 19.0 19.1 "MicroLED Display Manufacturer JBD Wraps Up Fundraiser Led by Lightspeed China, Eight Roads". JBD. 2022-08-13. https://www.jb-display.com/newsdetails/60.html. Retrieved 2026-09-29.
  20. ↑ "JBD unveils construction of production plant to accelerate the production of MicroLED displays". JBD. 2022-07-07. https://www.jb-display.com/newsdetails/63.html. Retrieved 2026-09-29.
  21. ↑ 21.0 21.1 "JBD announces the development of Native Color Monolithic RGB MicroLED displays". JBD. 2022-07-17. https://www.jb-display.com/newsdetails/59.html. Retrieved 2026-09-29.
  22. ↑ Yanbing Gao (2022-08-11). "MicroLED Display Manufacturer JBD Harvests Hundreds of Millions of CNY in Series A3". EqualOcean. https://equalocean.com/news/2022081118704-microled-display-manufacturer-jbd-harvests-hundreds-millions-cny-series-a3. Retrieved 2026-09-29.
  23. ↑ 23.0 23.1 "JBD Leaps Into 12-Inch-Wafer MicroLED Manufacturing". PR Newswire. JBD. 2026-05-15. https://www.prnewswire.com/news-releases/jbd-leaps-into-12-inch-wafer-microled-manufacturing-302773198.html. Retrieved 2026-09-29.
  24. ↑ "Contact Us". JBD. https://www.jb-display.com/contact.html. Retrieved 2026-09-29.
  25. ↑ 25.0 25.1 25.2 "JBD Releases Native Monolithic RGB MicroLED Platform". JBD. 2023-08-29. https://www.jb-display.com/newsdetails/54.html. Retrieved 2026-09-29.
  26. ↑ Chris Chinnock (2024-05-26). "Jade Bird Display's microLEDs Power Many AR Glasses". Insight Media. https://www.insightmedia.info/jade-bird-displays-microleds-power-many-ar-glasses-2/. Retrieved 2026-09-29.
  27. ↑ 27.0 27.1 "JBD's Hummingbird II Polychrome Projector Named a CES Innovation Awards 2026 Honoree". JBD. 2025-12-16. https://www.jb-display.com/newsdetails/83.html. Retrieved 2026-09-29.
  28. ↑ 28.0 28.1 Artem Alekseenko (2023-05-24). "JBD Shows Hummingbird 0.13" Polychrome MicroLED Projector for AR Market at Display Week 2023". Display Daily. https://displaydaily.com/jbds-shows-hummingbird-0-13-polychrome-microled-projector-for-ar-market-with-advanced-displays-at-display-week-2023/. Retrieved 2026-09-29.
  29. ↑ "JBD launches "Hummingbird" polychrome MicroLED projector, an industry supremacy for consumer AR market". JBD. 2023-05-25. https://www.jb-display.com/newsdetails/55.html. Retrieved 2026-09-29.
  30. ↑ "JBD Sets New Benchmark with 2 Million Nits Brightness in Phoenix RGB MicroLED Display". JBD. 2024-12-19. https://www.jb-display.com/newsdetails/69.html. Retrieved 2026-09-29.
  31. ↑ "JBD's Hummingbird MicroLED Projector Broke 6 Lumens Record". JBD. 2024-09-03. https://www.jb-display.com/newsdetails/51.html. Retrieved 2026-09-29.
  32. ↑ "Driven by JBD's MicroLED Technology, Rokid Announces New Smart AR Glasses". JBD. 2024-12-26. https://www.jb-display.com/newsdetails/71.html. Retrieved 2026-09-29.
  33. ↑ "INMO GO2 AR Glasses: Powered by JBD's Cutting-Edge Hummingbird Mini II Projector". JBD. 2024-12-30. https://www.jb-display.com/newsdetails/72.html. Retrieved 2026-09-29.
  34. ↑ "JBD Launches "Roadrunner I" Polychrome Projector, Setting a New Benchmark for AR Color Displays with a 2.5um Pixel Pitch". JBD. 2025-12-22. https://www.jb-display.com/newsdetails/84.html. Retrieved 2026-09-29.
  35. ↑ 35.0 35.1 "JBD Launches "Griffin," an Automotive-Grade MicroLED Projection Platform, Opening a New Chapter in Human-Vehicle Interaction". JBD. 2026-03-04. https://www.jb-display.com/newsdetails/86.html. Retrieved 2026-09-29.
  36. ↑ "JBD Launches Roadrunner II Polychrome MicroLED Projector Based on Its 2.5 um Pixel-Pitch Platform". LEDinside. 2026-06-18. https://www.ledinside.com/news/2026/6/2026_06_18_01. Retrieved 2026-09-29.
  37. ↑ "JBD Unveils ARTCs: Revolutionary Equipment Redefines Image Quality Standards for Waveguide-based AR Glasses". JBD. 2024-04-19. https://www.jb-display.com/newsdetails/52.html. Retrieved 2026-09-29.
  38. ↑ "JBD Sets a New Benchmark for MicroLED Micro-Display Technology: No More Than Three Defective Pixels per Panel". JBD. 2025-05-29. https://www.jb-display.com/newsdetails/79.html. Retrieved 2026-09-29.
  39. ↑ "JBD's ARTCs Image-Quality Engine Goes Commercial, Elevating Full-Color MicroLED Waveguide AR Glasses to an Unprecedented Visual Standard". JBD. 2025-06-04. https://www.jb-display.com/newsdetails/80.html. Retrieved 2026-09-29.
  40. ↑ "Full-Color AR Glasses Reach an Inflection Point! JBD Teams Up with Applied Materials and RayNeo to Break Through AR Display Quality Bottlenecks". JBD. 2025-09-22. https://www.jb-display.com/newsdetails/81.html. Retrieved 2026-09-29.
  41. ↑ "Meta Unveils First AR Glasses Prototype "Orion" that Employs LEDos Technology, Says TrendForce". TrendForce. 2024-09-26. https://www.trendforce.com/presscenter/news/20240926-12313.html. Retrieved 2026-09-29.
  42. ↑ "XPANCEO and JBD Collaborate to Develop AR Smart Contact Lens with Integrated Microdisplay". JBD. 2024-09-30. https://www.jb-display.com/newsdetails/67.html. Retrieved 2026-09-29.
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