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Snap Inc.

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Snap Inc.
Information
Type Public company
Industry Social media, Consumer electronics, Augmented reality
Founded 2011
Founder Evan Spiegel, Bobby Murphy, Reggie Brown
Headquarters Santa Monica, California, United States
Notable Personnel Evan Spiegel (Co-founder and CEO), Bobby Murphy (Co-founder and CTO)
Products Snapchat, Bitmoji, Lens Studio, Camera Kit, Spectacles, Specs, Snap OS
Website https://www.snap.com


Snap Inc. is an American technology company best known for the Snapchat messaging app and for its line of Augmented reality glasses sold under the Spectacles and Specs names. The company described itself as "a camera company" when it adopted its current name in 2016 and repeated the phrase in its 2017 IPO prospectus.[1][2] Snapchat was created in 2011 by Stanford University students Evan Spiegel and Bobby Murphy together with Reggie Brown, whose role as a co-founder was later the subject of a lawsuit.[3][4] The company is headquartered in Santa Monica, California.[5]

The business was renamed from Snapchat Inc. to Snap Inc. on September 24, 2016, when it announced its first hardware product, the original Snap Spectacles camera glasses.[6][1] Snap went public on March 2, 2017, trading on the New York Stock Exchange under the ticker SNAP after pricing its initial public offering at 17 US dollars per share.[7][8]

Snap's relevance to augmented reality runs through two lines of work. Lens Studio is a desktop tool for building AR effects, called Lenses, for Snapchat, for other apps through Camera Kit, and for Snap's glasses. The Spectacles glasses evolved from camera eyewear in 2016 into standalone see-through AR glasses for developers in 2024, running Snap's own Snap OS.[9] In January 2026 Snap placed its glasses business in a subsidiary, Specs Inc., and on June 16, 2026 it opened pre-orders for its first consumer AR glasses, Specs, priced at 2,195 US dollars and expected to ship in fall 2026.[10][11]

Reviewed 12 October 2026. Checked corporate history, IPO, acquisitions, Spectacles and Specs specifications, prices and launch status, 2026 layoffs and Q2 2026 results against the S-1, 10-Q, Snap newsroom and investor releases and cited press. About review dates.

History

Founding and Snapchat

According to Snap's IPO prospectus, the company was formed in 2010 as Future Freshman, LLC, a California limited liability company. It changed its name to Toyopa Group, LLC in 2011, incorporated in Delaware as Snapchat, Inc. in 2012, and became Snap Inc. in 2016.[2] Spiegel, Murphy and Brown met at Stanford around 2010 and began work on an ephemeral photo-messaging app they called Picaboo, announced in a press release in July 2011. Because another company already used the Picaboo name, the app was renamed Snapchat. The prototype was built at the Los Angeles home of Spiegel's father.[3]

Brown, who was listed as the company's chief marketing officer in 2011, sued Spiegel and Murphy in February 2013, claiming he had come up with the disappearing-photo idea and had been pushed out. Spiegel and Murphy denied that he was a co-founder. The case was settled in September 2014, and Snap's 2017 IPO filing disclosed that the company had paid 157.5 million US dollars under the settlement, without naming Brown.[4][3] Spiegel became chief executive and Murphy chief technology officer, roles both still held in 2026.[12]

Early acquisitions

Several of Snap's early acquisitions fed directly into its camera and AR work. In December 2014 VentureBeat, citing leaked Sony emails first reported by Business Insider, reported that Snapchat had paid 15 million US dollars (11 million in cash and 4 million in stock) for Vergence Labs, a startup founded in 2011 by Jon Rodriguez and Erick Miller that made Epiphany Eyewear, video-recording glasses with a button on the frame.[13]

In April 2015 Snapchat bought Looksery, the maker of a face-modification app that applied effects to live video. Looksery disappeared from the App Store on the morning of September 15, 2015, when Snapchat launched its animated selfie Lenses, which were built on Looksery's technology.[14] In March 2016 it acquired Bitstrips, the maker of the Bitmoji avatar product. The IPO filing put the Looksery purchase consideration at 79.4 million US dollars, plus a further 71.2 million in stock units and cash for employees' future services, and the Bitstrips price at 64.2 million.[2][15]

Renaming and Spectacles

On September 24, 2016, the company changed its name from Snapchat Inc. to Snap Inc. and at the same time announced its first hardware, the original Spectacles. Spiegel said the company needed "a name that goes beyond just one product", and the new website described Snap Inc. as "a camera company." The Snapchat app kept its name.[1][16] The 130 US dollar Spectacles recorded 10-second clips of circular video through a 115-degree lens and transferred them to a phone over Wi-Fi or Bluetooth.[6] They went on sale on November 10, 2016, only through yellow "Snapbot" vending machines, the first of which appeared in Los Angeles near Snap's headquarters.[17]

IPO

Five months later, on March 2, 2017, Snap completed its initial public offering on the New York Stock Exchange. It sold 200 million Class A shares (145 million issued by the company and 55 million by selling stockholders) at 17 US dollars each, and the stock closed its first trading day up 44 percent.[7][8] At the time of the offering its principal executive offices were at 63 Market Street in Venice, California.[2]

AR platform and hardware investment (2017-2023)

Snap released Lens Studio on December 14, 2017, opening AR Lens creation to outside developers.[18] It continued the camera-glasses line with Snap Spectacles 2 in April 2018[19] and Snap Spectacles 3, announced in August 2019 and shipped that fall,[20] then showed its first display glasses, the fourth-generation Spectacles, on May 20, 2021. Those were given to selected AR creators rather than sold.[21][22]

In May 2021 Snap agreed to buy WaveOptics, a UK maker of AR waveguides and projectors that supplied the optics for the 2021 Spectacles. Road to VR, citing The Verge, reported the price as more than 500 million US dollars, with about half paid in stock and the remainder due after two years in cash or stock.[23] On March 23, 2022 Snap announced the acquisition of NextMind, a Paris-based maker of a non-invasive brain-computer interface, to support long-term AR research inside Snap Lab, its hardware team. Terms were not disclosed, and NextMind stopped producing its device.[24]

Not every AR business lasted. Snap announced AR Enterprise Services (ARES), a white-label offering of AR try-on and shopping tools for brands, in March 2023 and shut it down in September 2023, cutting about 170 jobs. In a memo, Spiegel said generative AI made it "easier for companies of all sizes to create try-on experiences" and that the unit would have needed significant further investment. Snap said it would keep supporting Camera Kit partners and Sponsored AR advertising, and that 250 million people engaged with its AR experiences every day.[25]

Standalone AR glasses and Specs (2024-2026)

At the Snap Partner Summit on September 17, 2024, the company introduced the fifth-generation Spectacles together with Snap OS, and offered them to developers for 99 US dollars per month.[9] On June 10, 2025, at Augmented World Expo 2025, Snap said it would release a consumer version called Specs in 2026, and that it had spent "11 years and more than $3 billion" developing the technology.[26][27] In August 2025 UploadVR relayed a report by The Information that Snap was considering raising outside money to ship Specs; Snap told UploadVR it was "always evaluating the most efficient way to capitalize on its investments" but did not strictly need outside funding.[28]

In January 2026 Snap launched Specs Inc., a subsidiary devoted only to the glasses, saying the move would allow "greater operational focus and alignment."[10] Snap's second-quarter 2026 results describe Specs Inc. as "a wholly-owned subsidiary dedicated to making computing more human," listed alongside Snapchat, Bitmoji and Saturn.[29]

Spiegel unveiled the consumer Specs at Augmented World Expo 2026 on June 16, 2026, and pre-orders opened the same day with a 200 US dollar refundable deposit.[11] Snap held a launch event in Los Angeles on September 16, 2026,[30] where it announced SPECS Intelligence, an AI service for iPhone, Mac and Specs; a charging case with cellular connectivity; and carrier partners Verizon in the United States, EE in the United Kingdom and Orange in France. Snap said shipping was "expected to begin later this fall" in those three countries.[31]

2026 restructuring

On April 15, 2026, Snap said it would cut about 1,000 full-time roles, roughly 16 percent of its global workforce, and close more than 300 open positions.[32] In a memo, Spiegel tied the change to "rapid advancements in artificial intelligence"; Snap said it expected to lower its annualized cost base by more than 500 million US dollars by the second half of 2026.[33] Snap recorded 128.5 million US dollars of restructuring charges in the second quarter of 2026, and its full-time headcount fell to 4,723 at June 30, 2026, from 5,381 three months earlier.[29]

Spectacles and Specs

Spectacles is Snap's line of smart glasses. The first three generations were camera glasses that captured video for Snapchat; the 2021 generation added a built-in AR display, and the line has continued as standalone AR glasses since. The 2026 consumer model is sold under the Specs name.[22][11]

Generation Released Type Notes
Snap Spectacles (1st gen) November 2016 Camera glasses First Snap hardware; recorded 10-second circular video through a 115-degree lens; announced at 130 US dollars and sold through Snapbot vending machines[6][17]
Snap Spectacles 2 April 26, 2018 Camera glasses Water-resistant redesign that added photo capture and HD video; 150 US dollars[19]
Snap Spectacles 3 Announced August 13, 2019; shipped fall 2019 Camera glasses Two HD cameras capturing depth for 3D effects; steel frame; 380 US dollars[20]
Snap Spectacles 4 (2021) Announced May 20, 2021 AR glasses (creators) First Spectacles with a display: dual 3D waveguide displays with a 26.3-degree diagonal field of view, up to 2,000 nits, Qualcomm Snapdragon XR1, 134 g, about 30 minutes per charge; not sold to the public[22][21]
Snap Spectacles 2024 (5th gen) September 17, 2024 Standalone AR glasses (developer) Runs Snap OS with hand and voice control; 226 g; 46-degree diagonal field of view; offered through a developer program at 99 US dollars per month[9]
Specs Pre-orders from June 16, 2026; shipping expected fall 2026 Consumer AR glasses 132 g (47 mm frame) or 136 g (52 mm frame); 51-degree field of view; 2,195 US dollars[11][31]

Spectacles (2024)

The fifth-generation Spectacles, announced on September 17, 2024, are see-through standalone AR glasses, meaning they run without a tethered phone or PC. They weigh 226 grams and use Liquid crystal on silicon (LCoS) micro-projectors feeding waveguide displays with a 46-degree diagonal field of view at 37 pixels per degree, which Snap likens to a 100-inch display seen from about 10 feet away. The glasses use two Qualcomm Snapdragon processors in a dual system-on-a-chip design and carry four cameras that drive the Snap Spatial Engine for Hand tracking and six degrees of freedom positional tracking. Snap rates continuous standalone battery life at up to 45 minutes and motion-to-photon latency at 13 milliseconds.[9][27] UploadVR reported that the compute load is split across the two stems and that Snap declined to name the chipset.[34]

Snap distributed the 2024 Spectacles only to developers through a program priced at 99 US dollars per month with a one-year commitment, rather than selling them at retail.[9] At launch the program was open only in the United States, and subscribers who stopped after the minimum term had to return the glasses.[34] From January 2025 Snap also offered them to students and teachers at an educational discount.[27]

Specs (2026)

Specs use Snap's proprietary LCoS display with a 51-degree field of view, electrochromic lenses that tint in about 10 seconds, a redesigned waveguide, and two Snapdragon processors, one for computer vision and one for running Lenses. Snap quotes 7 milliseconds of motion-to-photon latency and up to four hours of mixed use, with the charging case adding four further charges. The glasses are fully standalone, with no puck or tether, and accept removable prescription inserts. Snap says it filed more than 7,000 patents while developing them.[11]

The glasses cost 2,195 US dollars; the SPECS Connected Case bundle with the cellular charging case costs 2,395 US dollars.[31] In an interview with Engadget, Spiegel described Specs as "a new type of computer, a see-through computer" rather than AI glasses, and said lowering the price was "something we're really focused on over time."[35] At the September 16, 2026 launch event, Specs were available for pre-order and had not yet shipped.[31]

Lens Studio, Camera Kit and Snap OS

Lens Studio is a desktop application for Windows and macOS that Snap released on December 14, 2017. It lets creators, agencies and developers build augmented reality effects, called Lenses, including interactive 3D objects that react when users tap, look at or approach them, then publish them to Snapchat.[18] Snap's AR site calls it "Snap's free AR development platform." The same projects can target Snapchat on phones, iOS, Android and web apps through Snap's Camera Kit SDK, and the Spectacles glasses.[36] The 2024 Spectacles launch came with Lens Studio 5.0, which added TypeScript and JavaScript support, SnapML for custom machine-learning models, and the Spectacles Interaction Kit.[9]

At Lens Fest in October 2025, Snap said its developer community numbered about 400,000 people, that more than 4 million Lenses had been created over the previous decade, that Lens Games reached more than 175 million people per month, and that Camera Kit had more than 68 million monthly active users in the third quarter of 2025.[37]

Snap OS is the operating system that runs on the 2024 Spectacles and on Specs. Snap built it specifically for AR glasses, with hand and voice navigation and low-latency rendering of Lenses in three dimensions.[9] In June 2025 Snap announced integrations with OpenAI and Google's Gemini models for AI-powered Lenses, and announced a partnership to bring Niantic Spatial's Visual Positioning System to Lens Studio and Specs.[26][27] Snap OS 2.0, unveiled on September 15, 2025, added a new native browser with WebXR support, resizable windows and a Travel Mode that stabilizes content in moving vehicles such as cars and airplanes.[38]

Products

Product Year Type Notes
Snapchat 2011 Mobile app Disappearing-photo messaging app, first released as Picaboo; the company's main business[3]
Bitmoji 2016 (acquired) Avatar service Personalized cartoon avatars from the Bitstrips acquisition[15]
Spectacles (1st to 3rd gen) 2016-2019 Camera glasses Video and photo capture for Snapchat[6][19][20]
Lens Studio 2017 AR authoring tool Free desktop software for building Lenses for Snapchat, Camera Kit apps and Spectacles[18][36]
Camera Kit AR SDK Brings Snap Lenses into third-party iOS, Android and web apps[36]
Spectacles (2021) 2021 AR glasses (creators) First Spectacles with waveguide displays; not sold[22]
Spectacles (5th gen) 2024 Standalone AR glasses 226 g; LCoS waveguide display with 46-degree field of view; runs Snap OS; developer program at 99 US dollars per month[9]
Snap OS 2024 Operating system Runs on Spectacles (2024) and Specs; version 2.0 in September 2025[9][38]
Specs 2026 Consumer AR glasses 2,195 US dollars; pre-orders from June 16, 2026; shipping expected fall 2026[11][31]

Selected acquisitions related to cameras and AR

Company Date Field Reported price
Vergence Labs Reported December 2014 Video-recording glasses (Epiphany Eyewear) 15 million US dollars (reported from leaked emails)[13]
Looksery April 2015 Real-time face effects, basis of Snapchat Lenses 79.4 million US dollars plus 71.2 million for employees' future services[2][15]
Bitstrips March 2016 Bitmoji avatars 64.2 million US dollars[15]
WaveOptics May 2021 AR waveguides and projectors Over 500 million US dollars[23]
NextMind March 2022 Non-invasive brain-computer interface Not disclosed[24]

Business and current status

Snap's revenue comes mainly from advertising on Snapchat, with a growing share from subscriptions. For 2024 it reported revenue of 5,361 million US dollars, a net loss of 698 million and 453 million daily active users in the fourth quarter.[39] In the second quarter of 2026 revenue rose 19 percent year over year to 1,599 million US dollars, the net loss was 164 million, daily active users reached 493 million and monthly active users 971 million.[29] Other revenue, which mainly consists of subscriptions such as Snapchat+, Lens+ and Snapchat Platinum, was 316.5 million US dollars in that quarter, up from 171.4 million a year earlier.[5]

As of October 2026, Snap Inc. is a publicly traded company led by co-founders Evan Spiegel and Bobby Murphy, with its main business in the Snapchat app.[12][29] Its AR glasses work sits in the Specs Inc. subsidiary; the 2024 Spectacles remain a developer device, and the consumer Specs are on pre-order with shipping expected in fall 2026 in the United States, the United Kingdom and France.[10][31] Engadget noted at the June 2026 launch that Specs cost more than any other smart glasses on the market, and TechCrunch has framed the subsidiary as part of a wider push into smart glasses by companies such as Meta Platforms, which sells Ray-Ban and Oakley glasses with EssilorLuxottica.[35][10]

See also

References

  1. ↑ 1.0 1.1 1.2 Reuters (2016-09-24). "Snapchat Launches Video Sunglasses and Becomes Snap Inc.". NBC News. https://www.nbcnews.com/news/amp/ncna653846. Retrieved 2026-10-12.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 "Snap Inc. Form S-1 Registration Statement". U.S. Securities and Exchange Commission. Snap Inc.. 2017-02-02. https://www.sec.gov/Archives/edgar/data/1564408/000119312517029199/d270216ds1.htm. Retrieved 2026-10-12.
  3. ↑ 3.0 3.1 3.2 3.3 Andrew Nusca (2017-02-04). "Snapchat IPO: An Abridged History of Snap Inc.". Fortune. https://fortune.com/2017/02/04/snapchat-abridged-history. Retrieved 2026-10-12.
  4. ↑ 4.0 4.1 Ingrid Lunden (2017-02-02). "Snapchat paid Reggie Brown $157.5M to settle his 'ousted founder' lawsuit". TechCrunch. https://techcrunch.com/2017/02/02/snapchat-reggie-brown/. Retrieved 2026-10-12.
  5. ↑ 5.0 5.1 "Snap Inc. Form 10-Q for the quarterly period ended June 30, 2026". U.S. Securities and Exchange Commission. Snap Inc.. https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000052/snap-20260630.htm. Retrieved 2026-10-12.
  6. ↑ 6.0 6.1 6.2 6.3 Constine, Josh (September 24, 2016). "The hopes and headaches of Snapchat's glasses". TechCrunch. https://techcrunch.com/2016/09/24/more-than-just-specs/. Retrieved 2026-10-12.
  7. ↑ 7.0 7.1 "Snap Inc. Announces Pricing of Initial Public Offering". Snap Inc. Investor Relations. March 1, 2017. https://investor.snap.com/news/news-details/2017/Snap-Inc-Announces-Pricing-of-Initial-Public-Offering/default.aspx. Retrieved 2026-10-12.
  8. ↑ 8.0 8.1 Anita Balakrishnan (March 2, 2017). "Snap closes up 44% after rollicking IPO". CNBC. https://www.cnbc.com/2017/03/02/snapchat-snap-open-trading-price-stock-ipo-first-day.html. Retrieved 2026-10-12.
  9. ↑ 9.0 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 "Introducing New Spectacles and Snap OS: The Next Frontier of AR Glasses". Snap Inc. Newsroom. September 17, 2024. https://newsroom.snap.com/sps-2024-spectacles-snapos. Retrieved 2026-10-12.
  10. ↑ 10.0 10.1 10.2 10.3 Lucas Ropek (2026-01-28). "Snap gets serious about Specs, spins AR glasses into standalone company". TechCrunch. https://techcrunch.com/2026/01/28/snap-gets-serious-about-specs-spins-ar-glasses-into-standalone-company. Retrieved 2026-10-12.
  11. ↑ 11.0 11.1 11.2 11.3 11.4 11.5 "Introducing Specs". Snap Inc. Newsroom. Snap Inc.. 2026-06-16. https://newsroom.snap.com/introducing-specs-augmented-reality-glasses. Retrieved 2026-10-12.
  12. ↑ 12.0 12.1 "Management". Snap Inc. Investor Relations. https://investor.snap.com/governance/management/default.aspx. Retrieved 2026-10-12.
  13. ↑ 13.0 13.1 Kia Kokalitcheva (2014-12-16). "Snapchat paid $15M for Vergence Labs, a Google Glass-like startup". VentureBeat. https://venturebeat.com/business/snapchat-paid-15m-for-vergence-labs-a-google-glass-like-startup. Retrieved 2026-10-12.
  14. ↑ Josh Constine (September 15, 2015). "Snapchat Acquires Looksery To Power Its Animated Lenses". TechCrunch. https://techcrunch.com/2015/09/15/snapchat-looksery/. Retrieved 2026-10-12.
  15. ↑ 15.0 15.1 15.2 15.3 Matthew Lynley (February 2, 2017). "Snap paid $114.5M to acquire Vurb and gives acquisition details for Bitstrips and Looksery". TechCrunch. https://techcrunch.com/2017/02/02/snap-paid-150-million-to-acquire-looksery-and-64-2-million-for-bitstrips/. Retrieved 2026-10-12.
  16. ↑ Jenny Brewer (2016-09-26). "A snap too far? Snapchat rebrands to Snap Inc. and launches video camera sunglasses". It's Nice That. https://www.itsnicethat.com/news/snapchat-renamed-snap-inc-launches-spectacles-sunglasses-260916. Retrieved 2026-10-12.
  17. ↑ 17.0 17.1 Nathan Ingraham (November 10, 2016). "Buy Snapchat's Spectacles at this weirdo vending machine". Engadget. https://www.engadget.com/2016-11-10-snapchat-spectacles-snapbot-vending-machine.html. Retrieved 2026-10-12.
  18. ↑ 18.0 18.1 18.2 Josh Constine (December 14, 2017). "Snapchat launches augmented reality developer platform Lens Studio". TechCrunch. https://techcrunch.com/2017/12/14/snapchat-developer-platform/. Retrieved 2026-10-12.
  19. ↑ 19.0 19.1 19.2 Don Reisinger (2018-04-26). "Snapchat's New Spectacles Are Water-Resistant and "Made for Summer"". Fortune. https://fortune.com/2018/04/26/snap-snapchat-spectacles. Retrieved 2026-10-12.
  20. ↑ 20.0 20.1 20.2 "Snap Inc. Unveils Spectacles 3". Snap Inc. Investor Relations. 2019-08-13. https://investor.snap.com/news/news-details/2019/Snap-Inc-Unveils-Spectacles-3/default.aspx. Retrieved 2026-10-12.
  21. ↑ 21.0 21.1 David Heaney (2021-05-20). "Snap Reveals Narrow-FoV AR Spectacles For Creators With 30 Minute Battery". UploadVR. https://uploadvr.com/snapchat-ar-spectacles-revealed/. Retrieved 2026-10-12.
  22. ↑ 22.0 22.1 22.2 22.3 "Introducing the Next Generation of Spectacles". Snap Inc. Newsroom. 2021-05-20. https://newsroom.snap.com/introducing-the-next-generation-of-spectacles?lang=en-US. Retrieved 2026-10-12.
  23. ↑ 23.0 23.1 Scott Hayden (2021-05-21). "Snap Acquires AR Display Startup WaveOptics for Over $500M". Road to VR. https://roadtovr.com/snap-acquires-ar-waveoptics-500m/. Retrieved 2026-10-12.
  24. ↑ 24.0 24.1 Scott Hayden (2022-03-23). "Snap Acquires Brain-Computer Interface Startup NextMind". Road to VR. https://www.roadtovr.com/snap-bci-next-mind-acquisition/. Retrieved 2026-10-12.
  25. ↑ Sarah Perez (2023-09-27). "Snap shutters its enterprise services division after less than a year". TechCrunch. https://techcrunch.com/2023/09/27/snap-shutters-its-enterprise-services-division-after-less-than-a-year/. Retrieved 2026-10-12.
  26. ↑ 26.0 26.1 "Snap to Launch New Lightweight, Immersive Specs in 2026". Snap Inc. Newsroom. June 10, 2025. https://newsroom.snap.com/launch-specs-2026. Retrieved 2026-10-12.
  27. ↑ 27.0 27.1 27.2 27.3 Scott Hayden (June 10, 2025). "Snap Plans to Launch New Consumer 'Specs' AR Glasses Next Year". Road to VR. https://roadtovr.com/snap-consumer-ar-glasses-spectacles-release-date/. Retrieved 2026-10-12.
  28. ↑ David Heaney (2025-08-22). "Snap Considers Raising Outside Funds For Shipping Its AR Specs". UploadVR. https://www.uploadvr.com/snap-may-need-to-raise-outside-funds-to-ship-its-ar-glasses/. Retrieved 2026-10-12.
  29. ↑ 29.0 29.1 29.2 29.3 "Snap Inc. Announces Second Quarter 2026 Financial Results". U.S. Securities and Exchange Commission (Form 8-K, Exhibit 99.1). Snap Inc.. 2026-08-03. https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000047/snap-20260803xexx991pressr.htm. Retrieved 2026-10-12.
  30. ↑ "See for Yourself: Watch the SPECS Launch on September 16". Snap Inc. Newsroom. Snap Inc.. 2026-07-30. https://newsroom.snap.com/specs-launch-date. Retrieved 2026-10-12.
  31. ↑ 31.0 31.1 31.2 31.3 31.4 31.5 "Making Computing More Human with SPECS". Snap Inc. Newsroom. Snap Inc.. 2026-09-16. https://newsroom.snap.com/making-computing-more-human-with-specs. Retrieved 2026-10-12.
  32. ↑ Aisha Malik (2026-04-15). "Snap is cutting 1,000 jobs, 16% of its workforce". TechCrunch. https://techcrunch.com/2026/04/15/snap-is-cutting-1000-jobs-16-of-its-workforce/. Retrieved 2026-10-12.
  33. ↑ JD Knapp (2026-04-15). "Snap to Lay Off 1,000 Employees as CEO Evan Spiegel Notes 'Rapid Advancements in Artificial Intelligence'". TheWrap. https://www.thewrap.com/industry-news/tech/snap-layoffs-snapchat-ceo-evan-spiegel-artificial-intelligence/. Retrieved 2026-10-12.
  34. ↑ 34.0 34.1 David Heaney (2024-09-17). "Snap Unveils Upgraded AR Spectacles For Developers, Priced $100/Month". UploadVR. https://www.uploadvr.com/snap-spectacles-5-ar/. Retrieved 2026-10-12.
  35. ↑ 35.0 35.1 Karissa Bell (2026-06-16). "Evan Spiegel doesn't want you to call Snap Specs AI glasses". Engadget. https://www.engadget.com/2195862/snap-specs-ceo-evan-spiegel-interview-at-awe-2026/. Retrieved 2026-10-12.
  36. ↑ 36.0 36.1 36.2 "Lens Studio". Snap AR. https://ar.snap.com/lens-studio. Retrieved 2026-10-12.
  37. ↑ "Lens Fest 2025: Building the Next Decade of AR Together". Snap Inc. Newsroom. October 16, 2025. https://newsroom.snap.com/lens-fest-2025. Retrieved 2026-10-12.
  38. ↑ 38.0 38.1 Aisha Malik (2025-09-15). "Snap unveils Snap OS 2.0 with native browser, WebXR support, and more". TechCrunch. https://techcrunch.com/2025/09/15/snap-unveils-snap-os-2-0-with-native-browser-webxr-support-and-more/. Retrieved 2026-10-12.
  39. ↑ "Snap Inc. Announces Fourth Quarter and Full Year 2024 Financial Results". Snap Inc. Investor Relations. 2025-02-04. https://investor.snap.com/news/news-details/2025/Snap-Inc.-Announces-Fourth-Quarter-and-Full-Year-2024-Financial-Results/default.aspx. Retrieved 2026-10-12.
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