Virtuix

Virtuix
Information
Type	Public company
Industry	Virtual Reality, Consumer electronics
Founded	April 2013
Founder	Jan Goetgeluk
Headquarters	Austin, Texas, United States
Notable Personnel	Jan Goetgeluk (Founder and CEO)
Products	Omni-directional VR treadmills (Omni, Omni Pro, Omni Arena, Omni One)
Website	https://www.virtuix.com

Virtuix is an American Virtual Reality hardware company that designs and manufactures omni-directional treadmills under the Omni brand, devices that let a person physically walk, run, crouch, and jump in any direction to move through a virtual environment. The company was founded in April 2013 by Belgian entrepreneur Jan Goetgeluk and is headquartered in Austin, Texas. Its treadmills work with Standalone VR headsets and SteamVR PC titles, and the company markets them across consumer gaming, commercial entertainment, fitness, and defense applications.

Virtuix first drew wide attention with a 2013 Kickstarter campaign for the original Virtuix Omni and an appearance on the television show Shark Tank. After consumer VR was slow to arrive, the company shifted to selling commercial Omni systems to entertainment venues before returning to the home market with the Omni One in 2024. On January 27, 2026, Virtuix Holdings began trading on the Nasdaq Global Market under the ticker symbol VTIX through a direct listing.

History

Founding and the Omni Kickstarter

Jan Goetgeluk began developing an omni-directional treadmill in 2011, inspired by a belief that VR was on the verge of a revival and motivated by the goal of letting players walk naturally rather than steering with a gamepad while seated. Before founding the company he worked as an investment banker at J.P. Morgan, and he built early prototypes in his off-hours before leaving banking to pursue the idea full time. Virtuix was incorporated in April 2013.

In June 2013 the company launched the Virtuix Omni on Kickstarter. The campaign passed its 150,000 US dollar goal in a few hours and went on to raise about 1.1 million US dollars from more than 3,000 backers, making it one of the largest technology crowdfunding campaigns of its time. Goetgeluk later appeared on the reality television show Shark Tank in 2014 to pitch the Omni. He did not secure an investment from the panel during the episode, but the broadcast brought the product to a large audience, and investor Mark Cuban backed the company after the show aired.

Pivot to commercial systems

Consumer VR adoption proved slower than expected, so Virtuix pivoted to the commercial market to keep the business going. It refunded its Kickstarter backers, with interest, and focused on selling rugged Omni Pro units to arcades, family entertainment centers, and other venues. The original Omni won a CES 2016 Top Pick award, and the first commercial systems shipped in early 2016. In November 2018 the company introduced Omni Arena, an esports attraction that links several Omni platforms together and runs competitive contests with a prize pool that Virtuix has put at 100,000 US dollars. Over its lifetime the company has shipped more than 4,000 Omni Pro units to entertainment venues in over 45 countries.

Return to the consumer market: Omni One

Virtuix announced the consumer-focused Omni One in October 2020 and reopened preorders in October 2023 at an introductory price of 2,595 US dollars, with deliveries planned to follow. The system launched on September 10, 2024. It bundles a customized Pico 4 Enterprise headset and a dedicated game store with more than 50 titles, and the company said it had taken over 3,000 preorders by launch. Compared with the commercial Omni Pro, the Omni One uses a more compact platform, roughly 1.2 meters (about four feet) in diameter, that can be folded and moved, and it adds freedom to crouch, kneel, and jump.

Funding and Nasdaq listing

Across its history Virtuix has raised about 50 million US dollars from investors including Mark Cuban and venture funds such as Maveron and Scout Ventures, together with several rounds of equity crowdfunding through its investor portal. One such crowdfunding round in 2023 raised about 4.7 million US dollars, just short of its 5 million US dollar target.

On January 27, 2026, the parent company Virtuix Holdings began trading on the Nasdaq Global Market under the ticker VTIX. The transaction was a direct listing rather than a traditional initial public offering: existing shareholders were registered to sell up to about 34.2 million shares, and the company itself did not raise new capital through the listing. Virtuix said its revenue for the six months ended September 30, 2025 grew 138 percent year over year, and that its three generations of products had generated more than 20 million US dollars in cumulative sales.

Technology

Virtuix's core product is an omni-directional treadmill, a passive platform with a slick, concave (parabolic) walking surface. The user wears special low-friction overshoes and is held at the waist by a support ring or harness, which keeps them centered while their feet slide on the surface. Sensors track the motion of the feet and translate it into movement inside the virtual world, so the player can walk and run in place in any direction without leaving a small footprint. Because the platform handles locomotion mechanically rather than with batteries or onboard computers, it can pair with different headsets: the consumer Omni One ships with a customized Pico 4 Enterprise standalone headset, while earlier consumer units used a Pico Neo 3 Pro, and the platform can also feed input to PC-based SteamVR games.

More recently the company has tied its treadmills to AI-generated environments, describing the use of 3D reconstruction techniques such as Gaussian splatting to let users physically walk through computer-built and scanned spaces.

Products

Virtuix has brought three generations of Omni hardware to market, spanning commercial venues, the home, and defense and fitness uses.

Product	Year	Market	Notes
Virtuix Omni	2013 (Kickstarter), 2016 (ship)	Consumer / early	First product; funded on Kickstarter in June 2013 (about 1.1 million US dollars from 3,000+ backers); won a CES 2016 Top Pick award; first commercial units shipped in early 2016
Omni Pro	2016	Commercial	Rugged platform for arcades and entertainment venues; more than 4,000 units shipped to over 45 countries
Omni Arena	2018	Commercial / esports	Multi-platform esports attraction with built-in competitive contests and a 100,000 US dollar prize pool; introduced November 2018
Omni One	Announced 2020, launched September 10, 2024	Consumer	Compact, foldable home treadmill (about 1.2 m / 4 ft diameter) supporting crouching, kneeling, and jumping; bundled with a customized Pico 4 Enterprise headset and 50+ games; 2,595 US dollars at launch

Market position

Virtuix describes the Omni as the most widely distributed piece of VR hardware outside of headsets, citing its installed base of several thousand commercial systems across dozens of countries. The company positions the Omni One as an enthusiast-grade home device that adds full-body, natural movement to standalone and PC VR, a capability that mainstream headsets and controllers do not provide on their own. Its January 2026 Nasdaq direct listing made Virtuix one of the few pure-play VR hardware makers to become publicly traded, though analysts noted the company was still operating at a relatively small revenue base as it scaled the consumer business.