Apple Vision Pro: Difference between revisions - VR & AR Wiki - Virtual Reality & Augmented Reality Wiki

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==History and Development==

The development of Apple Vision Pro reportedly began in 2016, representing the culmination of years of AR/VR research at Apple<ref name="forbes">Phelan, D. (2024). Apple Vision Pro Long-Term Review: Why Now Is A Great Time To Jump On Board. Forbes. https://www.forbes.com/sites/davidphelan/2024/08/16/apple-vision-pro-long-term-review-why-now-is-a-great-time-to-jump-on-board/</ref>. Prior to its announcement, the device was the subject of numerous rumors and reports, with speculation about Apple's entry into the [[mixed reality]] space dating back several years<ref name="1">Rice-Jones, J (2022). Apple VR headset: release date, features, and price. KnowTechie. https://knowtechie.com/apple-vr-headset-release-date-features-and-price/</ref> <ref name="2">MacRumours Staff (2022). Apple Glasses. MacRumors. https://www.macrumors.com/roundup/apple-glasses/</ref>.

The development of Apple Vision Pro reportedly began in 2016, representing the culmination of years of AR/VR research at Apple<ref name="forbes">Phelan, D. (2024). Apple Vision Pro Long-Term Review: Why Now Is A Great Time To Jump On Board. Forbes. https://www.forbes.com/sites/davidphelan/2024/08/16/apple-vision-pro-long-term-review-why-now-is-a-great-time-to-jump-on-board/</ref>. Prior to its announcement, the device was the subject of numerous rumors and reports, with speculation about Apple's entry into the [[mixed reality]] space dating back several years<ref name="knowtechie">Rice-Jones, J (2022). Apple VR headset: release date, features, and price. KnowTechie. https://knowtechie.com/apple-vr-headset-release-date-features-and-price/</ref> <ref name="macrumors">MacRumours Staff (2022). Apple Glasses. MacRumors. https://www.macrumors.com/roundup/apple-glasses/</ref>.

Apple CEO [[Tim Cook]] had previously expressed that AR had more long-term potential than VR, and the Vision Pro's eventual design as a [[mixed reality]] headset reflects this vision<ref name="4">Apple Insider. Apple VR. Apple Insider. https://appleinsider.com/inside/apple-vr</ref>. The device was officially unveiled at WWDC 2023, where Cook described it as "the beginning of a new era for computing" and "the first Apple product you look through, not at."

Apple CEO Tim Cook had previously expressed that AR had more long-term potential than VR, and the Vision Pro's eventual design as a mixed reality headset reflects this vision<ref name="appleinsider">Apple Insider. Apple VR. Apple Insider. https://appleinsider.com/inside/apple-vr</ref>. The device was officially unveiled at WWDC 2023, where Cook described it as "the beginning of a new era for computing" and "the first Apple product you look through, not at."

Following its announcement, the Vision Pro was released in the United States on February 2, 2024, with initial availability limited to Apple Stores where customers could receive a personalized fitting. International release followed on July 12, 2024, with availability in the UK, Canada, Australia, China, France, Germany, Hong Kong, Japan, Singapore, and South Korea.