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Retinad

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Retinad
Information
Industry Virtual Reality, Advertising, Analytics
Website http://retinadvr.com/

Retinad is a virtual reality analytics and advertising company. It is one of the first analytics and advertising platforms for VR. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round.

Analytics

Advertising

Retinad wants to bring immersive advertising to VR. It has demonstrated 360 Photo and 360 Video pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info or Like. The app can play the ads during period of inactivity such as while the game is loading.