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==Advertising== | ==Advertising== | ||
Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info or Like. | Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info or Like. The app can play the ads during period of inactivity such as while the game is loading. | ||
[[Category:Advertising]] [[Category:Analytics]] | [[Category:Advertising]] [[Category:Analytics]] |
Revision as of 06:22, 24 May 2015

Retinad | |
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Information | |
Industry | Virtual Reality, Advertising, Analytics |
Website | http://retinadvr.com/ |
Retinad is a virtual reality analytics and advertising company. It is one of the first analytics and advertising platforms for VR. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round.
Analytics
Advertising
Retinad wants to bring immersive advertising to VR. It has demonstrated 360 Photo and 360 Video pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info or Like. The app can play the ads during period of inactivity such as while the game is loading.