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|Website=https://creal.com/
|Website=https://creal.com/
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{{see also|Companies]]
'''CREAL''' (pronounced "see real") is a [[Switzerland|Swiss]] [[display technology]] company specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web |url=https://www.venturelab.swiss/creal |title=CREAL SA |publisher=Venturelab |accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web |url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ |title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal |publisher=Road to VR |date=June 1, 2019 |accessdate=May 2, 2025}}</ref>
[[CREAL]] (pronounced "see real") is a [[Switzerland|Swiss]] [[display technology]] [[company]] specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web |url=https://www.venturelab.swiss/creal |title=CREAL SA |publisher=Venturelab |accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web |url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ |title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal |publisher=Road to VR |date=June 1, 2019 |accessdate=May 2, 2025}}</ref>


The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
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[[Category:Companies]]
[[Category:Augmented reality companies]]
[[Category:Augmented reality companies]]
[[Category:Virtual reality companies]]
[[Category:Virtual reality companies]]