Jump to content

CREAL: Difference between revisions

← Older editNewer edit →
VisualWikitext
No edit summary
No edit summary
Line 1: Line 1:
{{Distinguish|CREAL Inc. (Japan)|the Japanese real estate investment company}}
{{Company Infobox
{{Company Infobox
|image= <!-- Placeholder: An image of the CREAL logo or technology would typically be uploaded and linked here -->
|image=
|Type= [[Startup]], Private
|Type=Private company
|Industry= [[Display technology]], [[Augmented Reality|AR]]/[[Virtual Reality|VR]]/[[Mixed Reality|MR]], [[Optics]], [[Electronics]], [[Vision care]] <ref name="venturelab_profile">{{cite web | url=https://www.venturelab.swiss/CREAL-SA | title=CREAL SA - Venturelab | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="prnewswire_clarity">{{cite web | url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302358332.html | title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today | publisher=PR Newswire | date=2025-01-23 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="daa_partner">{{cite web | url=https://daacapital.com/portfolio/creal/ | title=CREAL | DAA Capital Partners | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Industry=[[Display technology]], [[Augmented Reality]], [[Virtual Reality]], [[Light-field Display]]
|Founded= {{Start date|2017|11|10}} <ref name="venturelab_profile"/><ref name="verve_interview">{{cite web | url=https://verve.vc/insights/interview-tomas-sluka-creal-the-ar-glasses-of-the-future/ | title=Interview Tomas Sluka - CREAL - The AR glasses of the future | publisher=Verve Ventures | date=2022-04-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="auganix_2024avail">{{cite web | url=https://auganix.org/creal-announces-2024-availability-of-its-light-field-ar-solution/ | title=CREAL announces 2024 availability of its light field AR solution | publisher=Auganix.org | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Founded=November 2017
|Founder= [[Tomas Sluka]], [[Alexander Kvasov]], [[Tomas Kubes]] <ref name="verve_interview"/><ref name="tracxn_founders">{{cite web | url=https://tracxn.com/d/founders/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=CREAL - 2025 Founders and Board of Directors | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Founder=Tomas Sluka, Alexander Kvasov
|Headquarters= Chemin de la Dent d'Oche 1A, [[Ecublens, Vaud|Ecublens]], [[Lausanne]], [[Switzerland]] <ref name="venturelab_profile"/><ref name="cb_hq">{{cite web | url=https://www.crunchbase.com/organization/creal | title=CREAL - Crunchbase Company Profile & Funding | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="prnewswire_clarity"/>
|Headquarters=Lausanne, Switzerland
|Notable Personnel= Tomas Sluka ([[CEO]] & Co-Founder)<ref name="prnewswire_clarity"/><ref name="verve_interview"/><ref name="tracxn_founders"/><ref name="theorg_people">{{cite web | url=https://theorg.com/org/creal/org-chart | title=CREAL - HQ | publisher=The Org | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="engcom_focus">{{cite web | url=https://www.engineering.com/story/in-focus-creal-offers-novel-xr-light-field-solution | title=Let's Focus Here: CREAL Promises AR We Can All Wear All Day | publisher=Engineering.com | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>, Alexander Kvasov ([[Chief Technology Officer|CTO]] & Co-Founder)<ref name="tracxn_creal">{{cite web|title=CREAL – Founders and Funding|website=Tracxn|url=https://tracxn.com/d/companies/creal/|access-date=2 May 2025}}</ref>, Tomas Kubes (Chief R&D Officer & Co-Founder)<ref name="tracxn_creal"/>
|Notable Personnel=Tomas Sluka (CEO and Co-founder), Alexander Kvasov (Co-founder)
|Products= [[Light-field]] [[micro-display]] technology & modules, "Clarity" light-field display prototype, AR Light‑Field Evaluation Kit, VR Light‑Field Prototypes, Technology licenses <ref name="prnewswire_clarity"/><ref name="venturelab_profile"/><ref name="creal_clarity_tech">{{cite web | url=https://creal.com/technology/clarity | title=Creal Clarity light field display technology renders 3D AR scenes with full depth information | publisher=CREAL | date=2025-01-27 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="creal_tech">{{cite web | url=https://creal.com/technology/ | title=The natural display of augmented reality I CREAL light-field display | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="mediakit">{{cite web|title=CREAL Media Kit 2022|url=https://creal.com/app/uploads/2022/10/CREAL_Media_Kit.pdf|access-date=2 May 2025}}</ref><ref name="roadtovr2021">{{cite web|author=Ben Lang|title=CREAL Reveals Its First Light‑field AR & VR Headset Prototypes|website=Road to VR|date=11 January 2021|url=https://www.roadtovr.com/creal-light-field-ar-vr-headset-prototype/|access-date=2 May 2025}}</ref>
|Products=Light-field micro-display technology
|Parent= <!-- N/A -->
|Parent=
|Website= {{URL|https://www.creal.com}} <ref name="prnewswire_clarity"/><ref name="swisscom_profile">{{cite web | url=https://ventures.swisscom.com/portfolio/creal/ | title=CREAL - Swisscom Ventures | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Website=https://creal.com/
}}
}}


'''CREAL SA''' is a [[Switzerland|Swiss]] [[display technology]] [[startup]] company headquartered in [[Ecublens, Vaud|Ecublens]], near [[Lausanne]]. [10, 3] Incorporated on November 10, 2017, the company specializes in developing [[light-field]] [[micro-display]] technologies and near-eye display engines primarily aimed at [[Augmented Reality]] (AR) and [[Virtual Reality]] (VR) devices, as well as the [[vision care]] industry. [10, 1, 3, 5, 11, 21, 34] CREAL's core technological focus is to address the [[vergence-accommodation conflict]] (VAC), a common issue in conventional [[Head-mounted display|HMDs]] that can cause eye strain, fatigue, and nausea. [5, 6, 7, 11, 13, 18, 20, 21, 22, 34] By projecting images with true depth cues that mimic how light behaves in the real world, CREAL's displays aim to allow users' eyes to focus naturally at varying distances, enabling a more comfortable and realistic visual experience. [3, 4, 7, 8, 21, 22, 34]
'''CREAL''' (pronounced "see real") is a [[Switzerland|Swiss]] [[display technology]] company specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web |url=https://www.venturelab.swiss/creal |title=CREAL SA |publisher=Venturelab |accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web |url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ |title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal |publisher=Road to VR |date=June 1, 2019 |accessdate=May 2, 2025}}</ref>
 
The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>


== History ==
== History ==
CREAL SA was incorporated on November 10, 2017, co-founded by Dr. [[Tomas Sluka]], [[Alexander Kvasov]], and [[Tomas Kubes]]. [10, 5, 15, 36] Sluka, who serves as CEO, was previously a researcher at [[École Polytechnique Fédérale de Lausanne|EPFL]] and [[CERN]]. [5] The founders left research posts at CERN and EPFL to commercialise light‑field micro‑displays. [36] The company's creation was partly driven by Sluka's personal negative experiences with the visual discomfort caused by early VR headsets and the realization that the vergence-accommodation conflict was a fundamental unsolved problem hindering the adoption of [[XR|extended reality]] technologies. [5, 27] He began exploring solutions and developed a promising light-field projector concept, which formed the basis for CREAL. [5]


The company initially operated within the [[EPFL Innovation Park]] in Lausanne, a major Swiss technology hub. [6, 11, 36] CREAL has since established its headquarters in Ecublens. [10, 14] The technical team comprises experts with backgrounds from prominent research institutions and technology companies, including CERN, EPFL, [[Intel]], and [[Magic Leap]]. [3, 5, 6, 11, 18, 32] The company employed around 20 people by late 2021 and approximately 30 employees (25 full-time equivalents) by late 2023. [6, 20]
CREAL was founded in November 2017 by Tomas Sluka and Alexander Kvasov in Lausanne, Switzerland.<ref name="prnewswire2023">{{cite web |url=https://www.prnewswire.com/news-releases/creal-announces-commercial-availability-of-light-field-augmented-reality-hardwaresoftware-solution-by-early-2024-achieved-with-18m-in-funding-to-date-301939281.html |title=CREAL Announces Commercial Availability of Light Field Augmented Reality Hardware/Software Solution by Early 2024, Achieved with $18M in Funding to Date |publisher=PR Newswire |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> The company emerged from the Swiss tech innovation hub with a technical team drawn from cutting-edge projects at institutions such as [[CERN]], [[École polytechnique fédérale de Lausanne|EPFL]], Intel, and Magic Leap.<ref name="prnewswire2023" />
 
The company's name "CREAL" is a play on "seeing real," reflecting their mission to create display technology that allows users to perceive digital content in the same way they see the real world.<ref name="venturebeat2023" />
 
CEO Tomas Sluka's journey into light-field technology began around 2012-2014, motivated by his personal sensitivity to the vergence-accommodation conflict experienced in early VR headsets.<ref name="venturebeat2023" />


=== Key Milestones ===
=== Key Milestones ===
* '''2017 (November 10)''': CREAL SA incorporated at the EPFL Innovation Park. [10, 36]
 
* '''2018''': Seed Round funding of CHF 0.85 million secured. [18] Early bench‑top demonstrators exhibited at [[SIGGRAPH]]. [37]
* '''2017 (November)''': CREAL founded by Tomas Sluka and Alexander Kvasov in Lausanne, Switzerland.<ref name="prnewswire2023" />
* '''2019''': Series A funding of CHF 4.3 million raised. [18] Received a €2.5 million (approx. CHF 2.5 million) grant from the [[European Union]]'s [[Horizon Europe|Horizon 2020]] [[European Innovation Council|EIC Accelerator]] program. [18, 25] Won the [[Swisscom]] Start‑up Challenge and [[Venture Kick]] awards. [37]
* '''2018 (May)''': Closed a CHF 0.85 million seed round led by SICTIC investors.<ref name="startupticker2019">{{cite web |url=https://www.startupticker.ch/en/news/december-2019/chf7-3-million-will-help-creal-to-bring-true-immersion-to-virtual-reality |title=CHF7.3 million will help CREAL to bring true immersion to Virtual Reality |publisher=Startupticker.ch |accessdate=May 2, 2025}}</ref>
* '''2020 (November)''': Closed a CHF 6.5 million Series A+ round led by [[Swisscom Ventures]] and joined by existing investors [[Verve Ventures]], [[DAA Capital Partners]], and Ariel Luedi. [13, 18, 22, 38]
* '''2019 (January)''': Demonstrated their first prototype light-field display at CES 2019.<ref name="roadtovr2019" />
* '''2021''': Revealed first head‑mounted AR and VR prototypes featuring continuous focus depth. [35] Won the Gold prize at the Swiss Technology Award (Startup category). [43]
* '''2019''': Raised a Series A round of CHF 4.3 million, plus CHF 2.5 million as a grant from the European Innovation Council, and another CHF 0.5 million as a subsidized loan from the Fondation pour l'Innovation Technologique.<ref name="roadtovr2020funding">{{cite web |url=https://www.roadtovr.com/creal-series-a-investment-funding-grant/ |title=CREAL Picks up $7.4 Million in Funding for Its Light-field Tech |publisher=Road to VR |date=January 9, 2020 |accessdate=May 2, 2025}}</ref>
* '''2022''': Ranked #5 in the TOP 100 Swiss Startups. [43]
* '''2020 (January)''': Showcased progress in miniaturizing their light-field display technology at CES 2020.<ref name="roadtovr2020">{{cite web |url=https://www.roadtovr.com/ces-2020-creal-light-field-shrinking-for-ar-vr-headsets/ |title=Hands-on: CREAL is Shrinking Its Light-field Display for AR & VR Headsets |publisher=Road to VR |date=January 9, 2020 |accessdate=May 2, 2025}}</ref>
* '''2023''': Announced commercial availability of its AR Light‑Field Evaluation Kit for early 2024. [11, 40] Total funding reported to have surpassed US $18 million<ref name="prnewswire_2023funding">{{cite web |url=https://www.prnewswire.com/news-releases/creal-announces-commercial-availability-of-light-field-augmented-reality-hardwaresoftware-solution-by-early-2024-achieved-with-18m-in-funding-to-date-301939281.html |title=CREAL Announces Commercial Availability of Light Field Augmented Reality Hardware/Software Solution by Early 2024, Achieved with $18M in Funding to Date |publisher=PR Newswire |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> (other sources indicate $22 million<ref name="venturelab_profile"/>). Finalist for the Auggie Awards for Best Display Hardware. [43]
* '''2020 (November)''': Raised CHF 6.5 million (~$7.2 million) in a Series A+ investment round led by Swisscom Ventures with participation from existing investors Investiere, DAA Capital Partners, and Ariel Luedi.<ref name="startupticker2020">{{cite web |url=https://www.startupticker.ch/en/news/creal-raises-chf-6-5-million |title=CREAL raises CHF 6.5 million |publisher=Startupticker.ch |accessdate=May 2, 2025}}</ref>
* '''2024 (September)''': Announced a strategic licensing agreement with [[Carl Zeiss Vision International GmbH]] ([[ZEISS]]). [24, 32, 33, 39]
* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ |title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses |publisher=Road to VR |date=December 2, 2020 |accessdate=May 2, 2025}}</ref>
* '''2024 (October)''': Closed a Series B Prime funding round of undisclosed amount, led by ZEISS. [26, 25, 39]
* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web |url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ |title=CREAL announces 2024 availability of its light field AR solution |publisher=Auganix |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
* '''2025 (January)''': Unveiled the "Clarity" light-field display prototype ready for OEM integration. [3, 8]
* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web |url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html |title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today |publisher=PR Newswire |date=January 23, 2025 |accessdate=May 2, 2025}}</ref>
* '''2025 (March)''': Reported achieving first light from a [[Photonic integrated circuit|Photonic Integrated Chip]] (PIC). [2]
* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web |url=https://creal.com/ |title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach |publisher=CREAL |accessdate=May 2, 2025}}</ref>
* '''2025 (April)''': Ex-Meta's Reality Labs VP of Research (AR/VR Display & Optics) joined CREAL advisory board.<ref name="creal2025" />


== Technology ==
== Technology ==
CREAL's core innovation lies in its [[light-field]] [[display]] technology, designed to overcome the limitations of traditional AR/VR displays. [3, 4, 8, 34] Conventional displays typically present [[stereoscopy|stereoscopic]] images on flat screens set at a fixed focal distance. [3, 7, 13, 18, 22] This creates a mismatch between [[Vergence|vergence]] (the angle of the eyes converging on an object) and [[Accommodation (eye)|accommodation]] (the eye lens focusing at a specific distance), known as the [[Vergence-accommodation conflict|vergence-accommodation conflict]] (VAC). [6, 7, 20, 34] This conflict is a primary cause of visual discomfort, eye strain, and [[nausea]] during prolonged use of AR/VR devices. [6, 7, 11, 13, 18, 21, 34]


CREAL's light-field approach aims to recreate the way light rays naturally emanate from objects in the real world. [3, 8, 21] By projecting digital content with genuinely three-dimensional, hologram-like properties and correct depth cues, the technology allows each eye to naturally adjust its focus for objects at different virtual distances, just as it would in reality. [3, 4, 8, 13, 18, 21, 22, 34] This is intended to eliminate the VAC, providing a visually comfortable, healthy, and more immersive experience, particularly for interactions within personal space where depth perception is critical. [3, 4, 6, 7, 8, 34]
=== Light-field Display Technology ===
 
CREAL's core innovation is its light-field display technology, which differs fundamentally from conventional displays used in current AR and VR headsets. While conventional displays present two flat-screen images to create a stereoscopic illusion of three-dimensional imagery, CREAL's technology recreates the light rays as they exist in the real world.<ref name="auganix2023" />
 
The key technological advantage of CREAL's solution lies in its ability to support both focus mechanisms of the human visual system:<ref name="roadtovr2023">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-new-immersion-ar/ |title=Hands-on: CREAL's Light-field Display Brings a New Layer of Immersion to AR |publisher=Road to VR |date=June 3, 2023 |accessdate=May 2, 2025}}</ref>
 
1. '''Vergence''' (also called stereoscopy): Where both eyes point at the same object to bring overlapping views of that object into focus
2. '''Accommodation''': The ability to focus at different distances by bending the lens of the eye
 
By supporting both mechanisms, CREAL's display addresses the "vergence-accommodation conflict" that causes visual discomfort in conventional AR and VR displays, where the eyes are forced to focus at a fixed distance while attempting to converge on objects that appear at different depths.<ref name="venturebeat2023" />
 
=== Technical Implementation ===
 
According to a 2017 patent application by CREAL co-founder Tomas Sluka titled "Near-eye sequential light-field projector with correct monocular depth cues," the company's approach to creating light-fields differs from traditional methods:<ref name="lightfield-forum">{{cite web |url=http://lightfield-forum.com/2019/01/patent-how-creal3d-light-field-display-works-without-a-microlens-array/ |title=Patent: How CREAL3D's Light Field Display Works Without a Microlens Array |publisher=LightField Forum |date=January 23, 2019 |accessdate=May 2, 2025}}</ref>


=== Technical Implementation and Key Features ===
* Instead of using a microlens array (a common approach in light-field technology), CREAL's device emits several smaller pinhole-aperture light fields
CREAL’s display projects a plenoptic [[light field]], potentially using a two‑dimensional array of [[MicroLED|micro‑LED]] emitters and [[Diffractive optics|diffractive]] waveguides or [[Holography|holographic]] optical elements. [35, 41] The architecture supports both vergence and accommodation cues. [34, 41] Key features include:
* These smaller light fields are guided to the eye using mirrors
* The light fields can be produced using a pinhole mask in front of multiple LEDs, or with individual diodes coupled with an optical fiber whose exit point acts as a point light
* These sub-light fields are selectively combined into a single light field by use of a spatial light modulator (SLM)
* The SLM can use various mechanisms to selectively guide light rays or pin-hole light fields into or out of view, with a digital micromirror device being the primary example described in the patent


*  **Continuous Depth:** Enables natural focus from very close distances (near eye) to optical infinity without requiring varifocal actuators. [3, 20, 41]
For AR applications, CREAL's light-field display uses a combiner (no waveguides needed) with a thin holographic film laminated onto a standard or prescription lens, making it compatible with vision correction requirements.<ref name="auganix2023" />
*  **VAC Elimination:** Directly addresses the root cause of visual discomfort in many HMDs. [6, 7, 11, 13, 18, 21, 34]
*  **High Resolution & Contrast:** Aims for high [[Angular resolution|angular resolution]] (e.g., a foveated variant targets 40 [[Pixel density|pixels per degree (PPD)]] in the core<ref name="roadtovr2021b">{{cite web|author=Ben Lang|title=New Video Shows Off CREAL’s Latest Foveated Light‑field VR Headset|website=Road to VR|date=8 April 2021|url=https://www.roadtovr.com/creal-light-field-vr-headset-through-the-lens-video/|access-date=2 May 2025}}</ref>) and high contrast (over 1,000:1 reported for Clarity prototype). [8]
*  **Prescription Compatibility:** Integrates with conventional [[Corrective lens|prescription lenses]] using methods like a transparent holographic film, allowing corrected vision for both real and virtual elements. [3, 4, 7, 8, 20, 41] Can potentially simulate prescription correction digitally. [8]
*  **High Transparency:** Designed for see-through AR applications, maintaining clear real-world vision and enabling natural eye contact. [3, 4, 7]
*  **Foveated Rendering:** A variant combines a high-resolution light-field core (e.g., 30° FOV) with a lower-resolution peripheral display (extending total [[Field of view|FOV]] to ~100° in VR prototypes) to optimize performance and power. [35, 41, 44]
*  **High Refresh Rate:** Foveated light-field region capable of 240 Hz refresh rates. [41]
*  **Miniaturization & Efficiency:** Ongoing development towards compact, lightweight modules (<5 mm thickness goal for engine<ref name="roadtovr2021b"/>) suitable for standard [[Smartglasses|eyeglass]] form factors. [5, 7, 41] Achieved first light from a [[Photonic integrated circuit|Photonic Integrated Chip]] (PIC) in March 2025. [2] Aims for low power consumption (target < 0.5 W for foveated system<ref name="roadtovr2021b"/>). [41]
*  **[[OpenXR]] Compatibility:** Supports the OpenXR standard for broader application development. [3, 7, 12]


=== Clarity Prototype ===
The company has continually miniaturized its technology from large benchtop demonstrations to progressively smaller form factors suitable for head-mounted displays.<ref name="roadtovr2020" /> In March 2025, CREAL achieved first light from a Photonic Integrated Chip, marking a significant step in the miniaturization process.<ref name="creal2025" />
In January 2025, CREAL announced its "Clarity" light-field display prototype was ready for integration by [[Original equipment manufacturer|OEMs]]. [3, 8] This iteration represents a significant reduction in size compared to earlier prototypes, making it compact enough to potentially fit into standard eyeglass designs. [7, 8] The Clarity display was demonstrated at the [[SPIE]] AR | VR | MR conference in early 2025. [3, 7] It reportedly renders over 1,000 depth plane images using pinhole-like optics to project the light field. [8]


== Products and Business Model ==
== Products and Business Model ==
CREAL operates primarily as a technology developer and licensor, not planning to manufacture and sell its own branded end-user AR/VR devices. [20] Its business model focuses on providing its patented light-field micro-display technology stack to OEMs, [[Original design manufacturer|ODMs]], and companies in the consumer electronics, [[Big Tech]], and vision care sectors. [3, 8, 10, 11, 20]


Product offerings include: [10, 40, 35]
Rather than developing its own headsets, CREAL positions itself as a technology creator and licensor. The company develops reference designs and technology packages that can be integrated into partners' products.<ref name="roadtovr2020funding" /><ref name="skarredghost2021">{{cite web |url=https://skarredghost.com/2021/10/22/creal-ar-vr-lightfields/ |title=EXCLUSIVE: Hands-on CREAL lightfield XR headsets |publisher=The Ghost Howls |date=October 25, 2021 |accessdate=May 2, 2025}}</ref>
*  Light-field micro-display modules
*  '''AR Light-Field Evaluation Kit:''' Shipped to select OEMs starting late 2023/early 2024, including a monocular projector, driver board, and [[Unity (game engine)|Unity]] SDK. [40, 11]
*  '''VR Light-Field Prototypes:''' Including a V2 dual-panel foveated headset demonstrated in 2021. [35, 41]
*  '''Vision-care Module:''' A specialized variant licensed to ZEISS. [39]
*  Technology licenses and integration solutions. [10]


As of late 2023, CREAL stated that several ODMs were evaluating its technology, with integrated products anticipated from 2024 onwards. [11] The estimated hardware component cost was projected to be under $100 per unit at scale. [20]
CREAL's product offerings include:


== Partnerships and Collaborations ==
* Technology evaluation kits for potential partners
*   '''[[ZEISS]]''': In September 2024, CREAL signed a significant strategic licensing agreement with Carl Zeiss Vision International GmbH. [24, 32, 33, 39] ZEISS intends to integrate CREAL's technology into a new digital vision care platform for modernized eye exams, including digital diagnosis and virtual lens simulation. [32, 39] ZEISS subsequently led CREAL's Series B Prime funding round. [26, 25, 39]
* Light-field display reference designs for AR and VR applications
*   '''IMVERSE''': Mentioned collaboration focused on holographic collaboration in AR. [12]
* Licensable hardware and software packages
*   '''Academic/Research''': R&D collaborations with EPFL’s Centre for Neuroprosthetics and involvement in the EU-funded [[Horizon Europe]] XR4Human project. [42]
* Integration services for OEMs and ODMs


== Funding and Investment ==
The company's light-field technology is particularly focused on enabling AR experiences within the user's personal space (arm's reach), where traditional AR displays struggle due to vergence-accommodation conflicts.<ref name="creal_tech">{{cite web |url=https://creal.com/technology/ |title=Enabling genuine focus at any distance I CREAL light-field technology |publisher=CREAL |accessdate=May 2, 2025}}</ref>
CREAL has raised significant capital through several funding rounds:
*  '''Seed Round (2018):''' CHF 0.85 million. [18]
*  '''Series A (2019):''' CHF 4.3 million. [18]
*  '''[[European Innovation Council|EIC Grant]] (2019):''' €2.5 million (approx. CHF 2.5 million) from the Horizon 2020 program. [18, 25]
*  '''Series A+ (Nov 2020):''' CHF 6.5 million (~$7.2 million<ref name="roadtovr_A+">{{cite web | url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ | title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses | publisher=Road to VR | date=December 2, 2020 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>), led by Swisscom Ventures, joined by Verve Ventures, DAA Capital Partners, and Ariel Luedi. [13, 18, 22, 38]
*  '''Series B Prime (Oct 2024):''' Undisclosed amount, led by ZEISS. [26, 25, 39]


Total funding reported varies by source and date, cited as US $18 million by late 2023,<ref name="prnewswire_2023funding"/> US $22 million by late 2023,<ref name="venturelab_profile"/> and over CHF 22 million by mid-2025.<ref name="tracxn_creal"/> Key investors include [[Swisscom Ventures]], [[Verve Ventures]], [[DAA Capital Partners]], the [[European Innovation Council|EIC Fund]], and [[ZEISS]]. [13, 18, 11, 25, 26, 38, 42]
== Applications ==


== Research and Intellectual Property ==
CREAL's light-field display technology has various potential applications across multiple industries:<ref name="venturebeat2023" />
As of May 2025, CREAL holds 17 patent families covering aspects of its technology, including micro-emitter arrays, diffractive optical elements, foveated rendering pipelines, and real-time depth synthesis algorithms. [10, 36] Company engineers frequently present research at industry conferences such as [[SID Display Week]], [[SPIE]] AR|VR|MR, and [[IEEE]] VR. [43]


== Awards and Recognition ==
* '''Healthcare''': Allowing surgeons to view medical information through AR glasses while performing procedures, enhancing precision and reducing the need to consult external displays
*  #5, **TOP 100 Swiss Startups** (2022) [43]
* '''Technical Training''': Facilitating more intuitive training for technical tasks by showing how to perform repairs or maintenance with properly focused AR overlays
*  Gold Prize, **Swiss Technology Award** (Startup Category, 2021) [43]
* '''Gaming and Entertainment''': Providing more comfortable and realistic VR/AR experiences by eliminating eye strain and nausea
*   Finalist, **Auggie Awards** (Best Display Hardware, 2023) [43]
* '''Vision Care''': Integrating AR capabilities with prescription eyewear while maintaining optimal vision correction
*  Winner, [[Swisscom]] Start‑up Challenge (2018/2019) [37]
 
*  Winner, [[Venture Kick]] Award (2018/2019) [37]
== Investment and Growth ==
 
Since its founding in 2017, CREAL has successfully raised significant funding to support its research and development efforts:
 
* '''May 2018''': CHF 0.85 million seed round led by SICTIC investors<ref name="startupticker2019" />
* '''2019''': CHF 7.3 million (CHF 4.3M Series A round, CHF 2.5M grant from the European Innovation Council, CHF 0.5M loan from Fondation pour l'Innovation Technologique)<ref name="roadtovr2020funding" />
* '''November 2020''': CHF 6.5 million (~$7.2 million) Series A+ round led by Swisscom Ventures<ref name="startupticker2020" />
 
As of September 2023, CREAL had raised a total of $18 million in funding and expanded to a team of approximately 30 people worldwide.<ref name="prnewswire2023" /> The company has secured 17 patent families related to its light-field technology.<ref name="venturelab" />


== See Also ==
== See Also ==
*   [[Augmented Reality]]
 
*   [[Virtual Reality]]
* [[Augmented Reality]]
*   [[Light-field display]]
* [[Virtual Reality]]
*   [[Light field]]
* [[Light-field]]
*  [[Vergence-accommodation conflict]]
* [[Vergence-accommodation conflict]]
*   [[Micro-display]]
* [[Display technology]]
*  [[Display technology]]
*  [[Head-mounted display]]
*  [[Smartglasses]]


== References ==
== References ==
<references>
<references>
<ref name="venturelab_profile">{{cite web | url=https://www.venturelab.swiss/CREAL-SA | title=CREAL SA - Venturelab | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="venturelab">{{cite web |url=https://www.venturelab.swiss/creal |title=CREAL SA |publisher=Venturelab |accessdate=May 2, 2025}}</ref>
<ref name="prnewswire_clarity">{{cite web | url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302358332.html | title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today | publisher=PR Newswire | date=2025-01-23 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr2019">{{cite web |url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ |title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal |publisher=Road to VR |date=June 1, 2019 |accessdate=May 2, 2025}}</ref>
<ref name="daa_partner">{{cite web | url=https://daacapital.com/portfolio/creal/ | title=CREAL | DAA Capital Partners | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
<ref name="verve_interview">{{cite web | url=https://verve.vc/insights/interview-tomas-sluka-creal-the-ar-glasses-of-the-future/ | title=Interview Tomas Sluka - CREAL - The AR glasses of the future | publisher=Verve Ventures | date=2022-04-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="prnewswire2023">{{cite web |url=https://www.prnewswire.com/news-releases/creal-announces-commercial-availability-of-light-field-augmented-reality-hardwaresoftware-solution-by-early-2024-achieved-with-18m-in-funding-to-date-301939281.html |title=CREAL Announces Commercial Availability of Light Field Augmented Reality Hardware/Software Solution by Early 2024, Achieved with $18M in Funding to Date |publisher=PR Newswire |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
<ref name="auganix_2024avail">{{cite web | url=https://auganix.org/creal-announces-2024-availability-of-its-light-field-ar-solution/ | title=CREAL announces 2024 availability of its light field AR solution | publisher=Auganix.org | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="startupticker2019">{{cite web |url=https://www.startupticker.ch/en/news/december-2019/chf7-3-million-will-help-creal-to-bring-true-immersion-to-virtual-reality |title=CHF7.3 million will help CREAL to bring true immersion to Virtual Reality |publisher=Startupticker.ch |accessdate=May 2, 2025}}</ref>
<ref name="tracxn_founders">{{cite web | url=https://tracxn.com/d/founders/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=CREAL - 2025 Founders and Board of Directors | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr2020funding">{{cite web |url=https://www.roadtovr.com/creal-series-a-investment-funding-grant/ |title=CREAL Picks up $7.4 Million in Funding for Its Light-field Tech |publisher=Road to VR |date=January 9, 2020 |accessdate=May 2, 2025}}</ref>
<ref name="cb_hq">{{cite web | url=https://www.crunchbase.com/organization/creal | title=CREAL - Crunchbase Company Profile & Funding | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr2020">{{cite web |url=https://www.roadtovr.com/ces-2020-creal-light-field-shrinking-for-ar-vr-headsets/ |title=Hands-on: CREAL is Shrinking Its Light-field Display for AR & VR Headsets |publisher=Road to VR |date=January 9, 2020 |accessdate=May 2, 2025}}</ref>
<ref name="theorg_people">{{cite web | url=https://theorg.com/org/creal/org-chart | title=CREAL - HQ | publisher=The Org | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="startupticker2020">{{cite web |url=https://www.startupticker.ch/en/news/creal-raises-chf-6-5-million |title=CREAL raises CHF 6.5 million |publisher=Startupticker.ch |accessdate=May 2, 2025}}</ref>
<ref name="engcom_focus">{{cite web | url=https://www.engineering.com/story/in-focus-creal-offers-novel-xr-light-field-solution | title=Let's Focus Here: CREAL Promises AR We Can All Wear All Day | publisher=Engineering.com | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr2020A+">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ |title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses |publisher=Road to VR |date=December 2, 2020 |accessdate=May 2, 2025}}</ref>
<ref name="creal_clarity_tech">{{cite web | url=https://creal.com/technology/clarity | title=Creal Clarity light field display technology renders 3D AR scenes with full depth information | publisher=CREAL | date=2025-01-27 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="auganix2023">{{cite web |url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ |title=CREAL announces 2024 availability of its light field AR solution |publisher=Auganix |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
<ref name="creal_tech">{{cite web | url=https://creal.com/technology/ | title=The natural display of augmented reality I CREAL light-field display | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="prnewswire2025">{{cite web |url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html |title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today |publisher=PR Newswire |date=January 23, 2025 |accessdate=May 2, 2025}}</ref>
<ref name="swisscom_profile">{{cite web | url=https://ventures.swisscom.com/portfolio/creal/ | title=CREAL - Swisscom Ventures | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="creal2025">{{cite web |url=https://creal.com/ |title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach |publisher=CREAL |accessdate=May 2, 2025}}</ref>
<ref name="ghosthowls_hands_on">{{cite web | url=https://skarredghost.com/2021/10/22/creal-lightfield-xr-headsets-hands-on/ | title=EXCLUSIVE: Hands-on CREAL lightfield XR headsets | publisher=The Ghost Howls | date=2021-10-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr2023">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-new-immersion-ar/ |title=Hands-on: CREAL's Light-field Display Brings a New Layer of Immersion to AR |publisher=Road to VR |date=June 3, 2023 |accessdate=May 2, 2025}}</ref>
<ref name="glassalmanac_clarity">{{cite web | url=https://glassalmanac.com/creal-revolutionizes-wearables-new-light-field-display-fits-regular-glasses/ | title=CREAL Revolutionizes Wearables: New Light Field Display Fits Regular Glasses! | publisher=Glass Almanac | date=2025-01-31 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="lightfield-forum">{{cite web |url=http://lightfield-forum.com/2019/01/patent-how-creal3d-light-field-display-works-without-a-microlens-array/ |title=Patent: How CREAL3D's Light Field Display Works Without a Microlens Array |publisher=LightField Forum |date=January 23, 2019 |accessdate=May 2, 2025}}</ref>
<ref name="startupticker_a+">{{cite web | url=https://www.startupticker.ch/en/news/creal-raises-chf-6-5-million | title=CREAL raises CHF 6.5 million | publisher=Startupticker.ch | date=2020-11-17 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="skarredghost2021">{{cite web |url=https://skarredghost.com/2021/10/22/creal-ar-vr-lightfields/ |title=EXCLUSIVE: Hands-on CREAL lightfield XR headsets |publisher=The Ghost Howls |date=October 25, 2021 |accessdate=May 2, 2025}}</ref>
<ref name="verve_a+">{{cite web | url=https://verve.vc/blog/creal-display-technology-chf-6-5-million-series-a/ | title=CREAL (Display Technology): CHF 6.5 million Series A+ | publisher=verve.vc | date=2020-11-17 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="creal_tech">{{cite web |url=https://creal.com/technology/ |title=Enabling genuine focus at any distance I CREAL light-field technology |publisher=CREAL |accessdate=May 2, 2025}}</ref>
<ref name="xrtoday_interview">{{cite web | url=https://www.xrtoday.com/mixed-reality/in-focus-creal-offers-novel-xr-light-field-solution/ | title=In Focus: CREAL Offers Novel XR Light Field Solution | publisher=XR Today | date=2021-10-01 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="legalcommunity_b_prime">{{cite web | url=https://legalcommunity.ch/creal-secures-series-b-prime-financing-with-nkf/ | title=Creal secures Series B Prime financing with NKF | publisher=Legalcommunity.ch | date=2024-10-16 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="tracxn_investors">{{cite web | url=https://tracxn.com/d/investors/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=2025 Funding Rounds & List of Investors - CREAL | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref> <!-- Note: Date in URL seems dynamic; access date is key -->
<ref name="creal_website_news">{{cite web | url=https://creal.com/news/ | title=Latest news and insights I CREAL blog | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref> <!-- Mentions PIC, OpenXR, IMVERSE collab -->
<ref name="creal_zeiss_pr">{{cite web | url=https://www.businesswire.com/news/home/20240910984023/en/ZEISS-to-license-CREAL%E2%80%99s-technology-to-create-a-digital-vision-care-platform | title=ZEISS to license CREAL’s technology to create a digital vision care platform | publisher=Business Wire | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="vrfocus_zeiss">{{cite web | url=https://www.vrfocus.com/2024/09/creal-partners-with-zeiss-to-innovate-vision-care-with-light-field-display-technology/ | title=CREAL partners with ZEISS to innovate vision care with light field display technology | publisher=VRFocus | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr_zeiss">{{cite web | url=https://www.roadtovr.com/creal-zeiss-light-field-display-eye-diagnostic-platform/ | title=Creal and Zeiss Partner on Light Field Display Eye Diagnostic Platform | publisher=Road to VR | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="crealwebsite">{{cite web|url=https://creal.com/|title=Natural Vision in AR – CREAL|access-date=2 May 2025}}</ref>
<ref name="roadtovr2021">{{cite web|author=Ben Lang|title=CREAL Reveals Its First Light‑field AR & VR Headset Prototypes|website=Road to VR|date=11 January 2021|url=https://www.roadtovr.com/creal-light-field-ar-vr-headset-prototype/|access-date=2 May 2025}}</ref>
<ref name="tracxn_creal">{{cite web|title=CREAL – Founders and Funding|website=Tracxn|url=https://tracxn.com/d/companies/creal/|access-date=2 May 2025}}</ref>
<ref name="venturelabarticle">{{cite web|title=CREAL CEO Tomas Sluka: “A company is a living superorganism”|website=Venturelab|date=10 January 2023|url=https://www.venturelab.swiss/CREAL-CEO-Tomas-Sluka-A-company-is-a-living-superorganism|access-date=2 May 2025}}</ref>
<ref name="verveportfolio">{{cite web|title=CREAL – Verve Ventures Portfolio|url=https://www.verve.vc/portfolio/creal/|access-date=2 May 2025}}</ref>
<ref name="zeiss2024">{{cite press release|title=ZEISS Vision Care invests into CREAL|publisher=ZEISS|date=10 September 2024|url=https://www.zeiss.com/vision-care/en/newsroom/news/2024/zeiss-vision-care-invests-into-creal.html|access-date=2 May 2025}}</ref>
<ref name="mediakit">{{cite web|title=CREAL Media Kit 2022|url=https://creal.com/app/uploads/2022/10/CREAL_Media_Kit.pdf|access-date=2 May 2025}}</ref>
<ref name="roadtovr2021b">{{cite web|author=Ben Lang|title=New Video Shows Off CREAL’s Latest Foveated Light‑field VR Headset|website=Road to VR|date=8 April 2021|url=https://www.roadtovr.com/creal-light-field-vr-headset-through-the-lens-video/|access-date=2 May 2025}}</ref>
<ref name="venturelab_collabs">{{cite web | title=CREAL CEO Tomas Sluka: “A company is a living superorganism” | website=Venturelab | date=2023-01-10 | url=https://www.venturelab.swiss/CREAL-CEO-Tomas-Sluka-A-company-is-a-living-superorganism | access-date=2025-05-02}}</ref> <!-- Source implicitly mentions academic ties / EPFL context -->
<ref name="top100">{{cite web | title=CREAL - TOP 100 Swiss Startup Award | website=TOP 100 Swiss Startup Award | url=https://www.top100startups.swiss/index.cfm?page=138098&company_id=9556 | access-date=2025-05-02}}</ref> <!-- Confirms Top 100 ranking and awards -->
<ref name="skarredghost">{{cite web|author=Antony Vitillo|title=Exclusive: Hands‑on CREAL light‑field XR headsets|website=Skarredghost|date=22 October 2021|url=https://skarredghost.com/2021/10/22/creal-ar-vr-lightfields/|access-date=2 May 2025}}</ref>
<ref name="prnewswire_2023funding">{{cite web |url=https://www.prnewswire.com/news-releases/creal-announces-commercial-availability-of-light-field-augmented-reality-hardwaresoftware-solution-by-early-2024-achieved-with-18m-in-funding-to-date-301939281.html |title=CREAL Announces Commercial Availability of Light Field Augmented Reality Hardware/Software Solution by Early 2024, Achieved with $18M in Funding to Date |publisher=PR Newswire |date=September 26, 2023 |accessdate=May 2, 2025}}</ref>
<ref name="roadtovr_A+">{{cite web | url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ | title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses | publisher=Road to VR | date=December 2, 2020 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
</references>
</references>


[[Category:Display technology companies]]
[[Category:Augmented reality companies]]
[[Category:Augmented reality companies]]
[[Category:Virtual reality companies]]
[[Category:Virtual reality companies]]
[[Category:Companies based in Switzerland]]
[[Category:Swiss companies]]
[[Category:Display technology companies]]
[[Category:Companies founded in 2017]]
[[Category:Companies founded in 2017]]
[[Category:Optics companies]]
[[Category:Technology companies of Switzerland]]
[[Category:Lausanne]]
[[Category:Startups based in Switzerland]]
Retrieved from "https://vrarwiki.com/wiki/CREAL"