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|Website=http://retinadvr.com/
|Website=http://retinadvr.com/
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[[Retinad]] is a [[virtual reality]] [[analytics]] and [[advertising]] [[company]]. It is one of the first analytics and advertising platforms for [[VR]]. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round.
[[Retinad]] is a [[virtual reality]] [[analytics]] and [[advertising]] [[company]]. It is one of the first analytics and advertising platform for [[VR]]. On May 20, 2015, Retinad announced that it has raised $500,000 in an early stage funding round. The company plans to create an entire platform that allows advertisers to bid on ads based on various metrics.
 
Currently the entire Retinad analytics and ad system can applied to your [[app]] through a [[Unity]] plugin.


==Analytics==
==Analytics==
In addition to common analytics metrics such as number of active users, session length, types of [[HMD]]s and operating systems, Retinad has demonstrated a heat map of the user's gaze.


==Advertising==
==Advertising==