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'''Oculus Rift''' also known as '''Oculus Rift CV1''' or simply as '''Rift''' is the 1st version of [[Oculus Rift (Platform)|Oculus Rift]] [[Virtual Reality]] [[HMD]] built for consumers. Oculus Rift was released on March 28, 2016. Unlike its predecessors, [[DK1]] and [[DK2]], Rift's target demographic moves beyond developers and serious [[VR]] enthusiasts to include people with only casual interest in VR.
'''Oculus Rift''' also known as '''Oculus Rift CV1''' or simply as '''Rift''' is the 1st version of [[Oculus Rift (Platform)|Oculus Rift]] [[Virtual Reality]] [[HMD]] built for consumers. Oculus Rift was released on March 28, 2016. Unlike its predecessors, [[DK1]] and [[DK2]], Rift's target demographic moves beyond developers and serious [[VR]] enthusiasts to include people with only casual interest in VR.


==Pricing==
==Release and Pricing==
===Current Price===
===Current Prices===
In July 2017, the price of Oculus Rift CV1 bundled with [[Oculus Touch]] was reduced to $499. Note that the bundle does not come with the Xbox 360 Controller nor the [[Oculus Remote]], but it does come with 2 [[Oculus Sensor]]s.
In July 2017, the price of Oculus Rift CV1 bundled with [[Oculus Touch]] was reduced to $499. Note that the bundle does not come with the Xbox 360 Controller nor the [[Oculus Remote]], but it does come with 2 [[Oculus Sensor]]s.