CREAL: Difference between revisions
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{{Company Infobox | {{Company Infobox | ||
|image= | |image=[[File:creal1.jpg|350px]] | ||
|Type=Private company | |Type=Private company | ||
|Industry=[[Display technology]], [[Augmented Reality]], [[Virtual Reality]], [[Light-field Display]] | |Industry=[[Display technology]], [[Augmented Reality]], [[Virtual Reality]], [[Light-field Display]] | ||
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|Website=https://creal.com/ | |Website=https://creal.com/ | ||
}} | }} | ||
{{see also|Companies}} | |||
[[CREAL]] (pronounced "see real") is a [[Switzerland|Swiss]] [[display technology]] [[company]] specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web |url=https://www.venturelab.swiss/creal |title=CREAL SA |publisher=Venturelab |accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web |url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ |title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal |publisher=Road to VR |date=June 1, 2019 |accessdate=May 2, 2025}}</ref> | |||
The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> | The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web |url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ |title=Creal shows breakthrough in light field AR glasses that focus your eyes better |publisher=VentureBeat |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> | ||
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* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ |title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses |publisher=Road to VR |date=December 2, 2020 |accessdate=May 2, 2025}}</ref> | * '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web |url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ |title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses |publisher=Road to VR |date=December 2, 2020 |accessdate=May 2, 2025}}</ref> | ||
* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web |url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ |title=CREAL announces 2024 availability of its light field AR solution |publisher=Auganix |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> | * '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web |url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ |title=CREAL announces 2024 availability of its light field AR solution |publisher=Auganix |date=September 26, 2023 |accessdate=May 2, 2025}}</ref> | ||
*'''2024 (September)''': In September 2024, CREAL announced a significant licensing agreement with [[ZEISS Vision Care]], under which ZEISS will integrate CREAL's light-field display technology into devices aimed at creating a digitized vision care platform for examining eye conditions and simulating lenses, intended to modernize vision diagnostics. | |||
* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web |url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html |title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today |publisher=PR Newswire |date=January 23, 2025 |accessdate=May 2, 2025}}</ref> | * '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web |url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html |title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today |publisher=PR Newswire |date=January 23, 2025 |accessdate=May 2, 2025}}</ref> | ||
* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web |url=https://creal.com/ |title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach |publisher=CREAL |accessdate=May 2, 2025}}</ref> | * '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web |url=https://creal.com/ |title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach |publisher=CREAL |accessdate=May 2, 2025}}</ref> | ||
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</references> | </references> | ||
[[Category:Companies]] | |||
[[Category:Augmented reality companies]] | [[Category:Augmented reality companies]] | ||
[[Category:Virtual reality companies]] | [[Category:Virtual reality companies]] | ||