Pokemon Go: Difference between revisions - VR & AR Wiki - Virtual Reality & Augmented Reality Wiki

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Described in the official Pokémon Go website as a 'Real World Adventure', the [[augmented reality]] [[Augmented Reality Games|game]] was originally launched in three countries: the USA, Australia, and New Zealand. It quickly increased in popularity and became viral. It’s the fastest mobile game ever to reach No. 1 <ref name="venturebeat"> http://venturebeat.com/2016/07/11/pokemon-go-outpaces-clash-royale-as-the-fastest-game-ever-to-no-1-on-the-mobile-revenue-charts/</ref>, and it has become the biggest mobile game in US history, attracting just under 21 million daily active users. If this trend continues, it could even surpass the number of daily active users of [[Snapchat]] and [[Google Maps]] on [[Android]]<ref name="surveymonkey>https://www.surveymonkey.com/business/intelligence/pokemon-go-biggest-mobile-game-ever/</ref>.

The massive success brought, inevitably, an increase in [[Nintendo]]’s shares value<ref name="bloomberg">http://www.bloomberg.com/quote/7974:JP</ref>. Viral means good business, and App Annie communications boss Fabien Pierre-Nicolas has estimated that Pokémon GO could be generating over $1 billion of net revenue for [[Niantic Labs]], the game’s developer <ref name="venturebeat"~~>http://venturebeat.com/2016/07/11/pokemon-go-outpaces-clash-royale-as-the-fastest-game-ever-to-no-1-on-the-mobile-revenue-charts/</ref~~>. All of this with an official release in only three countries. A phased roll-out launch has begun in Europe, with the release of the app in Germany on the 13th and the United Kingdom on the 14th of July. Other countries are expected to follow in the coming days or weeks <ref name="twitter">https://twitter.com/PokemonGoApp</ref><ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref> <ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref>.

The massive success brought, inevitably, an increase in [[Nintendo]]’s shares value<ref name="bloomberg">http://www.bloomberg.com/quote/7974:JP</ref>. Viral means good business, and App Annie communications boss Fabien Pierre-Nicolas has estimated that Pokémon GO could be generating over $1 billion of net revenue for [[Niantic Labs]], the game’s developer <ref name="venturebeat">. All of this with an official release in only three countries. A phased roll-out launch has begun in Europe, with the release of the app in Germany on the 13th and the United Kingdom on the 14th of July. Other countries are expected to follow in the coming days or weeks <ref name="twitter">https://twitter.com/PokemonGoApp</ref><ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref> <ref>http://www.pocket-lint.com/news/138196-pokemon-go-available-in-the-uk-at-last-get-it-on-itunes-and-google-play</ref>.

Even though a lot of the focus has been on Nintendo and the boost in the share value of the company, we must not forget that this is a joint venture between The Pokémon Company, Nintendo, and Niantic (with Google also in the mix, since Niantic was founded as an internal Google startup <ref>http://fortune.com/2016/07/12/google-pokemon-go/</ref>). But even if Nintendo has only a minority stake in Pokémon GO, the success of the game app means exposure for the Japanese video game company, something much needed since many have viewed Nintendo to be on the decline after the success of the Wii <ref>http://www.forbes.com/sites/erikkain/2016/07/11/will-pokemon-go-be-the-nintendo-cash-cow-investors-are-hoping-for/#2e2b3d765926</ref>.