Retinad: Difference between revisions
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|Type= | |Type= | ||
|Industry=[[Virtual Reality]], [[Advertising]], [[Analytics]] | |Industry=[[Virtual Reality]], [[Advertising]], [[Analytics]] | ||
|Founded= | |Founded=2014 | ||
|Founder= | |Founder=[[Anthony Guay]] | ||
|Headquarters= | |Headquarters= | ||
|Notable Personnel= | |Notable Personnel= | ||
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==Analytics== | ==Analytics== | ||
In addition to common analytics metrics such as number of active users, session length, types of [[HMD]]s and operating systems, Retinad has demonstrated a heat map of the user's gaze. | In addition to common analytics metrics such as number of active users, session length, types of [[HMD]]s and operating systems, Retinad has demonstrated a heat map of the user's gaze. The heat map tells the developer where the users are looking at in the VR app. | ||
==Advertising== | ==Advertising== | ||
Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info | Retinad wants to bring [[immersive]] advertising to VR. It has demonstrated [[360 Photo]] and [[360 Video]] pre-roll ads. These ads feature gaze-based action points that allow the user to interact with the ad in various ways such as Skip, More Info, Like and Download. The app can play the ads during period of inactivity such as while the game is loading. | ||
[[Category:Advertising]] [[Category:Analytics]] | [[Category:Advertising]] [[Category:Analytics]] | ||