CREAL - Revision history

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Key Milestones

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	* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web \|url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ \|title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses \|publisher=Road to VR \|date=December 2, 2020 \|accessdate=May 2, 2025}}</ref>		* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web \|url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ \|title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses \|publisher=Road to VR \|date=December 2, 2020 \|accessdate=May 2, 2025}}</ref>
	* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web \|url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ \|title=CREAL announces 2024 availability of its light field AR solution \|publisher=Auganix \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>		* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web \|url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ \|title=CREAL announces 2024 availability of its light field AR solution \|publisher=Auganix \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>
			*'''2024 (September)''': In September 2024, CREAL announced a significant licensing agreement with [[ZEISS Vision Care]], under which ZEISS will integrate CREAL's light-field display technology into devices aimed at creating a digitized vision care platform for examining eye conditions and simulating lenses, intended to modernize vision diagnostics.
	* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web \|url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html \|title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today \|publisher=PR Newswire \|date=January 23, 2025 \|accessdate=May 2, 2025}}</ref>		* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web \|url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html \|title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today \|publisher=PR Newswire \|date=January 23, 2025 \|accessdate=May 2, 2025}}</ref>
	* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web \|url=https://creal.com/ \|title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach \|publisher=CREAL \|accessdate=May 2, 2025}}</ref>		* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web \|url=https://creal.com/ \|title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach \|publisher=CREAL \|accessdate=May 2, 2025}}</ref>

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	{{Company Infobox		{{Company Infobox
	\|image=		\|image=[[File:creal1.jpg\|350px]]
	\|Type=Private company		\|Type=Private company
	\|Industry=[[Display technology]], [[Augmented Reality]], [[Virtual Reality]], [[Light-field Display]]		\|Industry=[[Display technology]], [[Augmented Reality]], [[Virtual Reality]], [[Light-field Display]]

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	\|Website=https://creal.com/		\|Website=https://creal.com/
	}}		}}
	{{see also\|Companies]]		{{see also\|Companies}}
	[[CREAL]] (pronounced "see real") is a [[Switzerland\|Swiss]] [[display technology]] [[company]] specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web \|url=https://www.venturelab.swiss/creal \|title=CREAL SA \|publisher=Venturelab \|accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web \|url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ \|title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal \|publisher=Road to VR \|date=June 1, 2019 \|accessdate=May 2, 2025}}</ref>		[[CREAL]] (pronounced "see real") is a [[Switzerland\|Swiss]] [[display technology]] [[company]] specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web \|url=https://www.venturelab.swiss/creal \|title=CREAL SA \|publisher=Venturelab \|accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web \|url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ \|title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal \|publisher=Road to VR \|date=June 1, 2019 \|accessdate=May 2, 2025}}</ref>

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	\|Website=https://creal.com/		\|Website=https://creal.com/
	}}		}}
			{{see also\|Companies]]
	~~'''~~CREAL~~'''~~ (pronounced "see real") is a [[Switzerland\|Swiss]] [[display technology]] company specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web \|url=https://www.venturelab.swiss/creal \|title=CREAL SA \|publisher=Venturelab \|accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web \|url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ \|title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal \|publisher=Road to VR \|date=June 1, 2019 \|accessdate=May 2, 2025}}</ref>		[[CREAL]] (pronounced "see real") is a [[Switzerland\|Swiss]] [[display technology]] [[company]] specializing in [[light-field display]] solutions for [[augmented reality]] (AR) and [[virtual reality]] (VR) applications. Founded in 2017 by former [[CERN]] engineers, the company develops advanced light-field micro-display technology that enables a more natural visual experience in AR and VR systems by accurately recreating how light exists in the real world.<ref name="venturelab">{{cite web \|url=https://www.venturelab.swiss/creal \|title=CREAL SA \|publisher=Venturelab \|accessdate=May 2, 2025}}</ref><ref name="roadtovr2019">{{cite web \|url=https://www.roadtovr.com/creal3d-light-field-display-ar-vr-ces-2019/ \|title=Founded by CERN Engineers, CREAL3D's Light-field Display is the Real Deal \|publisher=Road to VR \|date=June 1, 2019 \|accessdate=May 2, 2025}}</ref>

	The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web \|url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ \|title=Creal shows breakthrough in light field AR glasses that focus your eyes better \|publisher=VentureBeat \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>		The company's advanced technology addresses a critical challenge in the AR/VR industry known as the "[[vergence-accommodation conflict]]," which causes visual discomfort, eye strain, and limits the capability of current AR and VR displays to show objects at realistic focal distances.<ref name="venturebeat2023">{{cite web \|url=https://venturebeat.com/metaverse/creal-shows-breakthrough-in-light-field-ar-glasses/ \|title=Creal shows breakthrough in light field AR glasses that focus your eyes better \|publisher=VentureBeat \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>
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	</references>		</references>

			[[Category:Companies]]
	[[Category:Augmented reality companies]]		[[Category:Augmented reality companies]]
	[[Category:Virtual reality companies]]		[[Category:Virtual reality companies]]

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Xinreality: Created page with "{{Distinguish|CREAL Inc. (Japan)|the Japanese real estate investment company}} {{Company Infobox |image= |Type= Startup, Private |Industry= Display technology, AR/VR/MR, Optics, Electronics, Vision care {{cite web | url=https://www.venturelab.swiss/CREAL-SA..."

2025-05-02T04:52:10Z

Created page with "{{Distinguish|CREAL Inc. (Japan)|the Japanese real estate investment company}} {{Company Infobox |image=  |Type= Startup, Private |Industry= Display technology, AR/VR/MR, Optics, Electronics, Vision care <ref name="venturelab_profile">{{cite web | url=https://www.venturelab.swiss/CREAL-SA..."

New page

{{Distinguish|CREAL Inc. (Japan)|the Japanese real estate investment company}}
{{Company Infobox
|image= 
|Type= [[Startup]], Private
|Industry= [[Display technology]], [[Augmented Reality|AR]]/[[Virtual Reality|VR]]/[[Mixed Reality|MR]], [[Optics]], [[Electronics]], [[Vision care]] <ref name="venturelab_profile">{{cite web | url=https://www.venturelab.swiss/CREAL-SA | title=CREAL SA - Venturelab | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="prnewswire_clarity">{{cite web | url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302358332.html | title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today | publisher=PR Newswire | date=2025-01-23 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="daa_partner">{{cite web | url=https://daacapital.com/portfolio/creal/ | title=CREAL | DAA Capital Partners | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Founded= {{Start date|2017|11|10}} <ref name="venturelab_profile"/><ref name="verve_interview">{{cite web | url=https://verve.vc/insights/interview-tomas-sluka-creal-the-ar-glasses-of-the-future/ | title=Interview Tomas Sluka - CREAL - The AR glasses of the future | publisher=Verve Ventures | date=2022-04-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="auganix_2024avail">{{cite web | url=https://auganix.org/creal-announces-2024-availability-of-its-light-field-ar-solution/ | title=CREAL announces 2024 availability of its light field AR solution | publisher=Auganix.org | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Founder= [[Tomas Sluka]], [[Alexander Kvasov]], [[Tomas Kubes]] <ref name="verve_interview"/><ref name="tracxn_founders">{{cite web | url=https://tracxn.com/d/founders/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=CREAL - 2025 Founders and Board of Directors | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Headquarters= Chemin de la Dent d'Oche 1A, [[Ecublens, Vaud|Ecublens]], [[Lausanne]], [[Switzerland]] <ref name="venturelab_profile"/><ref name="cb_hq">{{cite web | url=https://www.crunchbase.com/organization/creal | title=CREAL - Crunchbase Company Profile & Funding | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="prnewswire_clarity"/> 
|Notable Personnel= Tomas Sluka ([[CEO]] & Co-Founder) <ref name="prnewswire_clarity"/><ref name="verve_interview"/><ref name="tracxn_founders"/><ref name="theorg_people">{{cite web | url=https://theorg.com/org/creal/org-chart | title=CREAL - HQ | publisher=The Org | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="engcom_focus">{{cite web | url=https://www.engineering.com/story/in-focus-creal-offers-novel-xr-light-field-solution | title=Let's Focus Here: CREAL Promises AR We Can All Wear All Day | publisher=Engineering.com | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Products= [[Light-field]] [[micro-display]] technology, "Clarity" light-field display prototype, Technology licenses <ref name="prnewswire_clarity"/><ref name="venturelab_profile"/><ref name="creal_clarity_tech">{{cite web | url=https://creal.com/technology/clarity | title=Creal Clarity light field display technology renders 3D AR scenes with full depth information | publisher=CREAL | date=2025-01-27 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref><ref name="creal_tech">{{cite web | url=https://creal.com/technology/ | title=The natural display of augmented reality I CREAL light-field display | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
|Parent= 
|Website= {{URL|https://www.creal.com}} <ref name="prnewswire_clarity"/><ref name="swisscom_profile">{{cite web | url=https://ventures.swisscom.com/portfolio/creal/ | title=CREAL - Swisscom Ventures | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
}}

'''CREAL SA''' is a [[Switzerland|Swiss]] [[display technology]] [[startup]] company headquartered in [[Ecublens, Vaud|Ecublens]], near [[Lausanne]]. [10, 3] Founded in November 2017, the company specializes in developing [[light-field]] [[micro-display]] technologies primarily aimed at [[Augmented Reality]] (AR) and [[Virtual Reality]] (VR) applications, as well as the [[vision care]] industry. [10, 3, 5, 11, 21] CREAL's core technological focus is to address the [[vergence-accommodation conflict]] (VAC), a common issue in conventional [[Head-mounted display|HMDs]] that can cause eye strain, fatigue, and nausea. [5, 6, 7, 11, 13, 18, 20, 21, 22] By projecting images with true depth cues that mimic how light behaves in the real world, CREAL's displays aim to allow users' eyes to focus naturally at varying distances, enabling a more comfortable and realistic visual experience. [3, 4, 7, 8, 21, 22]

== History ==
CREAL was co-founded in November 2017 by [[Tomas Sluka]], [[Alexander Kvasov]], and [[Tomas Kubes]]. [10, 5, 15] Tomas Sluka, who serves as CEO, was previously a researcher at [[École Polytechnique Fédérale de Lausanne|EPFL]] and [[CERN]]. [5] The founding was driven partly by Sluka's personal negative experiences with the visual discomfort caused by early VR headsets and the realization that the vergence-accommodation conflict was a fundamental unsolved problem hindering the adoption of [[XR|extended reality]] technologies. [5, 27] He began exploring solutions and developed a promising light-field projector concept, which formed the basis for CREAL. [5]

The company initially operated within the [[EPFL Innovation Park]] in Lausanne, a major Swiss technology hub. [6, 11] CREAL has since established its headquarters in Ecublens. [10, 14] The technical team comprises experts with backgrounds from prominent research institutions and technology companies, including CERN, EPFL, [[Intel]], and [[Magic Leap]]. [3, 5, 6, 11, 18, 32] The company employed around 20 people by late 2021 and approximately 30 employees (25 full-time equivalents) by late 2023. [6, 20]

CREAL has secured significant funding through several rounds:
* '''Seed Round (2018):''' CHF 0.85 million. [18]
* '''Series A (2019):''' CHF 4.3 million. [18]
* '''[[Horizon Europe|EIC Grant]] (2019):''' €2.5 million (approx. CHF 2.5 million) from the [[European Union]]'s Horizon 2020 research and innovation program. [18, 25]
* '''Series A+ (Nov 2020):''' CHF 6.5 million, led by [[Swisscom Ventures]] and joined by existing investors [[Verve Ventures]], [[DAA Capital Partners]], and Ariel Luedi. [13, 18, 22] This brought total funding at the time to approximately CHF 14.2 million. [18]
* '''Series B Prime (Oct 2024):''' An undisclosed amount led by [[Carl Zeiss Vision International GmbH]] ([[ZEISS]]). [26, 25]

By late 2023, the company had raised a total of USD $22 million and secured 17 patent families for its technology. [10] Key investors include Swisscom Ventures, Verve Ventures, DAA Capital Partners, the EIC Fund (European Union), and ZEISS. [13, 18, 11, 25, 26]

== Technology ==
CREAL's core innovation lies in its [[light-field]] [[display]] technology, designed to overcome the limitations of traditional AR/VR displays. [3, 4, 8] Conventional displays typically present stereoscopic images on flat screens set at a fixed focal distance. [3, 7, 13, 18, 22] This creates a mismatch between [[Vergence|vergence]] (the angle of the eyes converging on an object) and [[Accommodation (eye)|accommodation]] (the eye lens focusing at a specific distance), known as the [[Vergence-accommodation conflict|vergence-accommodation conflict]] (VAC). [6, 7, 20] This conflict is a primary cause of visual discomfort, eye strain, and [[nausea]] during prolonged use of AR/VR devices. [6, 7, 11, 13, 18, 21]

CREAL's light-field approach aims to recreate the way light rays naturally emanate from objects in the real world. [3, 8, 21] By projecting digital content with genuinely three-dimensional, hologram-like properties and correct depth cues, the technology allows each eye to naturally adjust its focus for objects at different virtual distances, just as it would in reality. [3, 4, 8, 13, 18, 21, 22] This is intended to eliminate the VAC, providing a visually comfortable, healthy, and more immersive experience, particularly for interactions within personal space where depth perception is critical. [3, 4, 6, 7, 8]

Key features and components of CREAL's technology include:
* '''True Depth Projection:''' Projects images allowing natural focus from very close distances to infinity. [3, 20]
* '''High Resolution & Contrast:''' Aims to match or exceed the spatial resolution of current AR glasses, with high contrast ratios (e.g., over 1,000:1 mentioned for the Clarity prototype). [8]
* '''Prescription Compatibility:''' Integrates with conventional prescription lenses, allowing users to see both the real and virtual worlds corrected for their vision. [3, 4, 7, 8] This can be achieved using a transparent [[Holography|holographic]] film applied to the lens. [4, 20] The system can also reportedly correct for near/far-sightedness by rendering the light field as if viewed through simulated prescription lenses. [8]
* '''High Transparency:''' Designed to maintain clear vision of the real world and enable natural eye contact, crucial for social acceptance of AR glasses. [3, 4, 7]
* '''Miniaturization & Efficiency:''' Ongoing work focuses on reducing the size and weight of the hardware components and improving computational efficiency to enable integration into standard eyeglass form factors. [5, 7] CREAL has reported achieving first light from a [[Photonic integrated circuit|Photonic Integrated Chip]] (PIC) in March 2025, a step towards further miniaturization. [2]
* '''[[OpenXR]] Compatibility:''' The display technology is compatible with the OpenXR standard, facilitating broader application development and adoption. [3, 7, 12]

=== Clarity Prototype ===
In January 2025, CREAL announced its "Clarity" light-field display prototype was ready for integration by [[Original equipment manufacturer|OEMs]]. [3, 8] This iteration represents a significant reduction in size compared to earlier prototypes, making it compact enough to potentially fit into standard [[Smartglasses|eyeglass]] designs. [7, 8] The Clarity display was demonstrated at the [[SPIE]] AR | VR | MR conference in early 2025. [3, 7] It reportedly renders over 1,000 depth plane images using pinhole-like optics to project the light field. [8]

== Products and Business Model ==
CREAL does not plan to manufacture and sell its own branded end-user AR/VR devices. [20] Instead, its business model focuses on developing and licensing its patented light-field micro-display technology stack to OEMs, [[Original design manufacturer|ODMs]], and other companies in the consumer electronics, [[Big Tech]], and vision care sectors. [3, 8, 10, 11, 20] The company offers technology evaluation kits, integration solutions, and licenses to enable partners to incorporate CREAL's displays into their next-generation products. [10]

As of late 2023, CREAL stated that several leading AR glasses and headset ODMs were evaluating its technology for integration into products expected to become commercially available starting in 2024. [11] The company estimated that the hardware components for its system could cost less than $100 per unit when manufactured at scale. [20]

== Partnerships ==
* '''[[ZEISS]]''': In September 2024, CREAL announced a significant licensing agreement with Carl Zeiss Vision International GmbH (ZEISS). [24, 32, 33] Under this partnership, ZEISS plans to integrate CREAL's light-field technology into a new digital vision care platform. [24, 32] This platform aims to modernize eye examinations by enabling digital diagnosis of eye conditions and virtual simulation of various ophthalmic lenses and contact lenses within the testing device, potentially replacing older, manual refraction methods. [32] ZEISS subsequently led CREAL's Series B Prime funding round announced in October 2024. [26, 25]
* '''IMVERSE''': CREAL has mentioned a collaboration with IMVERSE, another Swiss tech company, focused on enabling [[Holographic display|holographic]] collaboration in [[Augmented Reality]]. [12]

== External Links ==
* {{URL|https://www.creal.com|Official Website}}

== References ==
<references>
<ref name="venturelab_profile">{{cite web | url=https://www.venturelab.swiss/CREAL-SA | title=CREAL SA - Venturelab | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="prnewswire_clarity">{{cite web | url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302358332.html | title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today | publisher=PR Newswire | date=2025-01-23 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="daa_partner">{{cite web | url=https://daacapital.com/portfolio/creal/ | title=CREAL | DAA Capital Partners | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="verve_interview">{{cite web | url=https://verve.vc/insights/interview-tomas-sluka-creal-the-ar-glasses-of-the-future/ | title=Interview Tomas Sluka - CREAL - The AR glasses of the future | publisher=Verve Ventures | date=2022-04-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="auganix_2024avail">{{cite web | url=https://auganix.org/creal-announces-2024-availability-of-its-light-field-ar-solution/ | title=CREAL announces 2024 availability of its light field AR solution | publisher=Auganix.org | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="tracxn_founders">{{cite web | url=https://tracxn.com/d/founders/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=CREAL - 2025 Founders and Board of Directors | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="cb_hq">{{cite web | url=https://www.crunchbase.com/organization/creal | title=CREAL - Crunchbase Company Profile & Funding | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="theorg_people">{{cite web | url=https://theorg.com/org/creal/org-chart | title=CREAL - HQ | publisher=The Org | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="engcom_focus">{{cite web | url=https://www.engineering.com/story/in-focus-creal-offers-novel-xr-light-field-solution | title=Let's Focus Here: CREAL Promises AR We Can All Wear All Day | publisher=Engineering.com | date=2023-09-26 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="creal_clarity_tech">{{cite web | url=https://creal.com/technology/clarity | title=Creal Clarity light field display technology renders 3D AR scenes with full depth information | publisher=CREAL | date=2025-01-27 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="creal_tech">{{cite web | url=https://creal.com/technology/ | title=The natural display of augmented reality I CREAL light-field display | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="swisscom_profile">{{cite web | url=https://ventures.swisscom.com/portfolio/creal/ | title=CREAL - Swisscom Ventures | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="ghosthowls_hands_on">{{cite web | url=https://skarredghost.com/2021/10/22/creal-lightfield-xr-headsets-hands-on/ | title=EXCLUSIVE: Hands-on CREAL lightfield XR headsets | publisher=The Ghost Howls | date=2021-10-22 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="glassalmanac_clarity">{{cite web | url=https://glassalmanac.com/creal-revolutionizes-wearables-new-light-field-display-fits-regular-glasses/ | title=CREAL Revolutionizes Wearables: New Light Field Display Fits Regular Glasses! | publisher=Glass Almanac | date=2025-01-31 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="startupticker_a+">{{cite web | url=https://www.startupticker.ch/en/news/creal-raises-chf-6-5-million | title=CREAL raises CHF 6.5 million | publisher=Startupticker.ch | date=2020-11-17 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="verve_a+">{{cite web | url=https://verve.vc/blog/creal-display-technology-chf-6-5-million-series-a/ | title=CREAL (Display Technology): CHF 6.5 million Series A+ | publisher=verve.vc | date=2020-11-17 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="xrtoday_interview">{{cite web | url=https://www.xrtoday.com/mixed-reality/in-focus-creal-offers-novel-xr-light-field-solution/ | title=In Focus: CREAL Offers Novel XR Light Field Solution | publisher=XR Today | date=2021-10-01 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="legalcommunity_b_prime">{{cite web | url=https://legalcommunity.ch/creal-secures-series-b-prime-financing-with-nkf/ | title=Creal secures Series B Prime financing with NKF | publisher=Legalcommunity.ch | date=2024-10-16 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="tracxn_investors">{{cite web | url=https://tracxn.com/d/investors/57mQeQ68b7n1i107pYF9i4k2G7T3i9J9P6C7U3F1I6V7G5/creal/_/ | title=2025 Funding Rounds & List of Investors - CREAL | publisher=Tracxn | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref> 
<ref name="creal_website_news">{{cite web | url=https://creal.com/news/ | title=Latest news and insights I CREAL blog | publisher=CREAL | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref> 
<ref name="creal_zeiss_pr">{{cite web | url=https://www.businesswire.com/news/home/20240910984023/en/ZEISS-to-license-CREAL%E2%80%99s-technology-to-create-a-digital-vision-care-platform | title=ZEISS to license CREAL’s technology to create a digital vision care platform | publisher=Business Wire | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="vrfocus_zeiss">{{cite web | url=https://www.vrfocus.com/2024/09/creal-partners-with-zeiss-to-innovate-vision-care-with-light-field-display-technology/ | title=CREAL partners with ZEISS to innovate vision care with light field display technology | publisher=VRFocus | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
<ref name="roadtovr_zeiss">{{cite web | url=https://www.roadtovr.com/creal-zeiss-light-field-display-eye-diagnostic-platform/ | title=Creal and Zeiss Partner on Light Field Display Eye Diagnostic Platform | publisher=Road to VR | date=2024-09-10 | access-date={{CURRENTYEAR}}-{{CURRENTMONTH}}-{{CURRENTDAY2}} }}</ref>
</references>

[[Category:Display technology companies]]
[[Category:Augmented reality companies]]
[[Category:Virtual reality companies]]
[[Category:Companies based in Switzerland]]
[[Category:Companies founded in 2017]]
[[Category:Optics companies]]
[[Category:Technology companies of Switzerland]]

← Older revision		Revision as of 19:12, 2 July 2025
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	== See Also ==		== See Also ==

	* [[Augmented Reality]]
	* [[Virtual Reality]]
	* [[Light-field]]		* [[Light-field]]
	* [[Vergence-accommodation conflict]]
	* [[Display technology]]		* [[Display technology]]

← Older revision		Revision as of 05:53, 2 May 2025
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	* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web \|url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ \|title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses \|publisher=Road to VR \|date=December 2, 2020 \|accessdate=May 2, 2025}}</ref>		* '''2021''': Created preliminary AR and VR headset development kits.<ref name="roadtovr2020A+">{{cite web \|url=https://www.roadtovr.com/creal-light-field-display-series-a-plus-investment/ \|title=CREAL Raises $7.2 Million to Bring its Light-field Display to AR Glasses \|publisher=Road to VR \|date=December 2, 2020 \|accessdate=May 2, 2025}}</ref>
	* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web \|url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ \|title=CREAL announces 2024 availability of its light field AR solution \|publisher=Auganix \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>		* '''2023 (September)''': Announced commercial availability of its light-field AR solution by early 2024, with a total of $18 million in funding raised to date.<ref name="auganix2023">{{cite web \|url=https://www.auganix.org/ar-news-creal-announces-commercial-availability-of-its-light-field-augmented-reality-solution-by-early-2024/ \|title=CREAL announces 2024 availability of its light field AR solution \|publisher=Auganix \|date=September 26, 2023 \|accessdate=May 2, 2025}}</ref>
			*'''2024 (September)''': In September 2024, CREAL announced a significant licensing agreement with [[ZEISS Vision Care]], under which ZEISS will integrate CREAL's light-field display technology into devices aimed at creating a digitized vision care platform for examining eye conditions and simulating lenses, intended to modernize vision diagnostics.
	* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web \|url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html \|title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today \|publisher=PR Newswire \|date=January 23, 2025 \|accessdate=May 2, 2025}}</ref>		* '''2025 (January)''': Unveiled its new light-field display for augmented reality ready for integration.<ref name="prnewswire2025">{{cite web \|url=https://www.prnewswire.com/news-releases/creal-unveils-its-new-light-field-display-for-augmented-reality-the-next-generation-of-ar-coming-today-302356519.html \|title=CREAL Unveils its New Light Field Display for Augmented Reality: The Next Generation of AR Coming Today \|publisher=PR Newswire \|date=January 23, 2025 \|accessdate=May 2, 2025}}</ref>
	* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web \|url=https://creal.com/ \|title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach \|publisher=CREAL \|accessdate=May 2, 2025}}</ref>		* '''2025 (March)''': Achieved first light from Photonic Integrated Chip.<ref name="creal2025">{{cite web \|url=https://creal.com/ \|title=CREAL LIGHT-FIELD DISPLAY I Bringing AR within arm's reach \|publisher=CREAL \|accessdate=May 2, 2025}}</ref>